The E-ffordable Magazine Co Rescues Abandoned Disney Magazine Customers

The E-ffordable Magazine Co (TEMCo) helps Disney Magazine customers that have been left in the dark by TEMCo's competitors.

[ClickPress, Fri Apr 22 2005] "We are more than welcome to pick up their [competitors] slack and take care of their customers. But, it is unfortunate that they weren't there for their customers in the first place. We're not like that at TEMCo. We take good care of customers," Kristin Davis, referring to the latest shakeup at Disney that has left some Disney customers fuming mad. But, not because of anything that Disney, itself did. It's what some magazine sales agencies selling Disney Magazine did, or in this case, didn't do.

"We have a Consumer Interest division whose sole job is to keep up with consumer trends and interests. That's part of maintaining a successful business-knowing what the consumer wants." One of their latest assignments was to find out what Disney Magazine customers thought about the publication coming to an end.

"Well, we are not pleased with most of the postings that our Consumer Interest division saw on internet message boards. A lot of customers only found out about the news online, and not through the magazine agency that sold them the magazine. In our opinion, that's unacceptable. When a magazine agency takes money for a magazine that it sold, they take on the responsibility of fulfilling that order. The agencies in question should have, at the very least, notified their Disney Magazine customers that the magazine would be ceasing publication in the near future.

TEMCo wasted no time doing just that, and even more. Upon being notified by Disney about the decision, they held an emergency meeting to figure out how to deal with the issue.

"In about a week, our Disney Magazine subscribers will have received a letter explaining the situation to them. We are giving them the option to receive a complete refund, or to accept another magazine in Disney Magazine's place. The magazine that we are substituting is another Disney title named Disney Adventures. It's quite similar to Disney Magazine and we feel as though our customers will be happy with the magazine. We're also starting a marketing campaign to spread the word that we are welcoming any other magazine agency's former Disney Magazine customers. In addition to our current discounts, we'll offer those customers additional incentives to switch from Disney after its last issue is released, to Disney Adventures."

Some competitors' customers have already taken TEMCo up on the offer. "Apparently several of our customers are members of some of these Disney Magazine message boards and have posted their good experience with our company and referred the readers to us. So, we're pretty excited that our customers are happy with our service. We're not bragging. We're just embarrassed by our competitors. Because, they're not only our competitors, they're our counterparts. They need to understand that their actions, both good and bad, reflect on the magazine industry as a whole."

About The E-ffordable Magazine Co
The E-ffordable Magazine Co is a discount magazine subscription agency which sells to consumers and businesses. TEMCo sells over 1,300 titles at the lowest publisher-authorized prices.

jwaley@effordablemagazines.com
www.effordablemagazines.com
888-503-8333

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