JumpTap Unveils Carrier-based Mobile Search Metrics Demonstrating Benefits of Hosted Mobile Search T

Results from mobile carrier deployments show JumpTap’s ability to dramatically improve subscriber search experience, decrease clicks-to-action, and increase ad revenue

[ClickPress, Thu Apr 06 2006] JumpTap, a pioneer in the development of innovative, carrier-centric mobile search solutions, today unveiled the market’s first metrics demonstrating the clear value of deploying hosted, white-label, mobile search technology on cell phones and mobile devices.

JumpTap reports the following revenue and usage metrics based on an analysis of results from carriers who have deployed its white label mobile search technology:
• Approximately 4.2 searches per user per month
• A 46% increase in unique users and a 181% increase in revenue by moving JumpTap’s search box from a secondary page to the main page
• An average increase of $0.75 per month in revenue per user
• An average of $2.55 per purchase

“These metrics demonstrate that without any carrier promotion and by simply adding JumpTap’s carrier-branded search box, mobile carriers can achieve a phenomenal gain in subscriber usage and revenue,” stated Dan Olschwang, JumpTap’s CEO. “JumpTap is the only mobile search provider to offer an end-to-end approach, where all elements are uniquely and efficiently designed for mobile carriers and their subscribers. This results in a mobile search solution which speeds access to new services and content and makes it quick, easy and fun for subscribers who are ready to find what they want, and complete a transaction with a limited number of clicks.”

JumpTap’s built-for-mobile search technology features simple query entry, unique recommendation and suggestion mechanisms, and instant delivery of relevant mobile content, offering subscribers a fully interactive search experience. JumpTap’s collaborative filtering technology and personalization engine provides subscribers with rapid responses to search queries with action-prompting information and content formatted for mobile devices. With JumpTap’s powerful mobile search technology, subscribers are motivated to search for, and buy, goods and services, from ringtones to pizza to concert tickets.

As more and more content is added to the mobile web, JumpTap’s technology offers carriers a mobile search solution that increases the number of mobile searches as well as the number of mobile purchases made by the subscriber. In doing so, mobile carriers are delivered a proven formula for boosting their bottom line and gaining a better ARPU uplift than any other market offering.

About JumpTap, Inc.
Founded in 2004, JumpTap, Inc. provides wireless carriers with an end-to-end, carrier-branded mobile search solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s comprehensive solution couples an intuitive user interface and mobile-specific search engine with a search marketing model that pays carriers for search success. JumpTap provides carriers, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search environment. For more information on JumpTap, please visit: http://www.jumptap.com.

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For further information please contact:
Peter Gorman, Topaz Partners
Email: pgorman@topazpartners.com
Tel: +1 617-669-4329

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