Netstep Appointed by Exeter Friendly Society for its Go Private brand launch

Netstep has been commissioned to launch Exeter Friendly Society’s brand new “Go Private” service online and to provide an accompanying online marketing strategy.

[ClickPress, Fri Apr 07 2006] Netstep has extended its financial client base and announced that it has been appointed by private medical specialists Exeter Friendly Society. Netstep has been commissioned to launch Exeter Friendly Society’s brand new “Go Private” service online and to provide an accompanying online marketing strategy.

Go Private is a new UK service from the Exeter Friendly Society which promotes private medial insurance to a younger, more mainstream audience than its current market. This is a new direction for Exeter Friendly Society and it has put the internet at the heart of the marketing strategy.

Visitors to the site will be able to obtain an instant quote for a range of medical insurance services online as well as download literature relating to all the company’s policies.

Linda Barker – Product Manager at Exeter Friendly Society commented,

“Netstep was recommended to us by TD Waterhouse so our expectations were high. We were impressed by Netstep’s pedigree in providing online solutions to the financial services sector and we are very much looking forward to Go Private becoming a successful brand in its own right”

Barry Mills – MD at Netstep said,

“The Go Private project was a totally new direction for the Exeter Friendly Society making it an interesting and challenging contract for Netstep. The target audience for their new product is younger and more internet aware so therefore the whole marketing strategy revolves around intelligent targeting online”.

Go Private is now live at www.goprivate.com. Also in the pipeline for this year is a redesign of the core Exeter Friendly web site, the launch of an affiliate scheme and a program of Search Engine marketing.

Netstep is about to announce more new contracts in the financial services sector and is currently seeking to expand by recruiting more employees in all sectors of its business.



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Editors Notes:

Netstep
Netstep is a full service internet agency providing high quality and effective internet strategies. With over eight year’s experience, its services include design and web site development, e-commerce, sms/web integration, search engine optimisation and online marketing.

Identified by the New Media Age Top 100 Interactive Agencies survey as one of the North's leading Internet agencies, Netstep provides a comprehensive range of solutions to clients that include TD Waterhouse, AMCO PLC, Origin Technologies, Bearbox, Spear and Jackson International and Saint-Gobain Pipelines. Visit www.netstep.co.uk


About Exeter Friendly Society
Exeter Friendly Society was formed in 1927, to provide for members of the public who, at the time, did not have easy access to hospitals or other medical care.

We have continued to grow and prosper and, whilst only representing approximately 0.5% of the total medical insurance market in the UK, we very much have our own niche.

As a friendly society we have no shareholders, so all surpluses are used to improve service and benefits for our members. This, together with our policy of not increasing premiums when you reach certain age-bands, makes us unique.

We are proud of our history and our financial stability, but we do not stand still and are continuously reviewing our product range to ensure that our plans offer the benefits and peace of mind that you need from a medical insurer. We pride ourselves that many of our new members are recommended by current members and we receive many referrals from those in the medical profession.

For further details, please contact:

Barry Mills
Managing Director - Netstep
Phone: 01422 200308
Fax: 01422 200306
Email: barry at netstep.co.uk

Al Fox
PR Manager for Netstep
Phone: 01904 623318 or 07946 785549
Email: al at alfox.co.uk

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