MAZZARELLA COMPANY UNVEILS TELEVISION ADVERTISING CAMPAIGN PROMOTING HOT BODY WAX PRODUCT

Mazzarella Car Care will launch a consumer based television advertising campaign this month to promote the care and quality of its Hot Body Wax automobile product.

[ClickPress, Tue Mar 10 2009] Mazzarella Car Care Systems, LLC, makers and marketers of the Hot Body Wax brand of environmentally friendly automobile appearance products will launch a consumer based television advertising campaign this month to promote the care and quality of its Hot Body Wax automobile product.

The consumer advertising campaign features a 30-second spot that will run through November, 2009 in selected US markets.

The campaign’s commercial, “Give Your Car the Body Its Been Asking For”, highlights the beauty of the product’s easy-to-use application while promoting the care and quality the Mazzarella family puts behind their Hot Body Wax brand of products.

The commercial also speaks of the professional grade aspects of the product while focusing on guaranteed results. The tag line “Give You Car the Body Its Been Asking For” closes the spot, including information on the company’s toll-free number and web site information. (www.HotBodyWax.com)

The consumer based advertising campaign will have two separate flight dates: April, 2009 and August, 2009. The first flight will be seen by viewers nationwide. Markets for the second flight are still being determined. The spots will air on Speed, Versus, ESPN2, FUSE, Spike TV, Fox Sports Net, and Home & Garden TV, with an emphasis on reaching men aged 19-54. Among the programs where the commercial will appear are UFC Fight Night and several prime-time programs.

“We have very supportive and loyal partners in the retail and wholesale sectors as well as a strong following for Hot Body Wax products by consumers, especially in the
Northeast United States,” said David J. Mazzarella, Founder and CEO of Mazzarella Car Care Systems, LLC. “More than ever, consumers need to know the care and attention to quality that our industry puts into producing healthy, safe and workable environmentally friendly and biodegradable products.”

The new television campaign is part of a continuous and ongoing consumer marketing program that started in 2004. The Mazzarella Company has spent well into the six-figures promoting the Hot Body Wax brand to consumers throughout the country via consumer advertising.

“The Green Automobile Appearance Industry has the greatest products in the world and we need to actively promote them to consumers. The biggest challenge we face to the health of the American public is that consumers are not using enough eco-friendly, biodegradable, and non-toxic products,” Mazzarella said.
The commercial is available for viewing at www.HotBodyWax.com

Mazzarella Car Care Systems, LLC researches and develops bio-degradable, environmentally safe chemicals and transforms them into professional grade automobile appearance products that help auto enthusiasts and people who are into their vehicles get better results faster from the time spent cleaning & waxing cars.

If you would like more information about this topic, or to schedule an interview with David J. Mazzarella, please call April L. Anselmo, Director of Public Affairs of Mazzarella Car Care at 860.416.6887 or E-Mail her at April@MazzarellaCarCare.com

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