Howard Stern Sparks New “Biggest Loser”

One of Howard Stern’s (Not so wacky) “Whack-Packers” has now landed his own deal to become “Howard’s Biggest Loser”.

[ClickPress, Sat May 20 2006] When Howard Stern flipped to Sirius Satellite Radio earlier this year, the famed Stern “Whack-Packers” immediately followed. One of Stern’s (Not so wacky) “Whack-Packers” has now landed his own deal to become “Howard’s Biggest Loser”.

Joey Boots is a popular Stern character known for his combative nature and outrageous persona. Shortly after Howard and his crew moved to Sirius, Joey moved into rehab. Aside from admitting to alcohol and drug abuse, Joey also appeared on an episode of “Meet The Shrink,” a popular show developed for Stern’s new satellite venture.

During that episode, Joey divulged horrendous events from his past that led to his destructive abuse of alcohol and drugs. Directly after that show, Joey checked himself into a rehab program.

Less than 2 months later, Joey was back on the Stern Show with a brand new “sober outlook” on life. Since then, Joey Boots has been more honest than ever, and even more respected by Howard Stern and his fans.

When Boots returned from rehab in April, Howard Stern did an extensive interview with him concerning his newly found sobriety. Howard was very in proud of Joey’s first steps into sobriety, but he also told Joey to lose some major weight. Not only the weight put on since rehab, but also the weight put on by his excessive drinking. Afterwards, the fan reaction was huge.

“I’ve gotten hundreds of emails since that show and everyone is supporting me. There’s a lot of Stern fans out there who relate to my problems. I’m thankful to all the people supporting me. It really helps keep me going,” says Joey.

Today Joey Boots is sober and hopeful. Not only is he feeling comfortable with his new sobriety, but Joey has also been offered the opportunity to get back in shape. It turns out Joey Boots now has a corporate sponsor.

“After my last appearance on Howard’s show, I was contacted by Michele Jersten at Howard 100 News. She asked me if I’d be interested in doing a weight loss promotion for a new product. I heard the name Sinus Buster before on Sirius, but I didn’t know they made any weight loss products. Michele told me the company had a couple weight loss products made with hot peppers. Believe it or not, I love hot peppers and I was intrigued by the whole idea,” says Boots.

At over 6 feet and 300 pounds, Joey is an imposing figure. Yet according to officials at Sicap Industries, Joey will be even more imposing once he has been whipped into shape. SiCap’s goal is to shrink Joey Boots to a near perfect weight by the end of their six month contract. Aside from participating in a sensible nutritional and exercise program, Joey will use Sinus Buster’s new weight control spray. This “All Natural” nasal spray features SiCap’s exclusive hot pepper extract, Chinese Ginseng, Green Tea and Licorice root. The unique combination serves as an effective and instant appetite suppressant that also boosts energy and alertness.

“Whenever you get a hunger craving, you simply squirt a spray in each nostril and your cravings disappear within a couple minutes. But the great thing is it can also be used before and during meals to help you eat less and feel full faster. The pepper won’t keep a person from eating. It simply keeps them from eating too much. It’s great when you have a late night craving, but you’re really not hungry,” says Wayne Perry, president of SiCap Industries.

As far as SiCap Industries is concerned, the “Joey Boots Project” is a chance for the company to prove the weight loss power of hot peppers. Company officials do point out that Joey also has to follow a specific diet and exercise routine as designed by SiCap.

“You have to include a proper sensible diet and a regular workout routine to get any lasting results with any weight loss product. That’s why we call it Sinus Buster Weight Control Formula. The pepper extract helps control a person’s weight by taking away the cravings that lead to over eating,” Perry explains.

In addition, Perry says his company’s deal with Mr. Boots is for a six month term. During the six months, Joey is expected to follow the rules of the program while sculpting himself into a physical specimen nearing that of “K.C. Armstrong,” a former Stern staffer. That goal may be a bit far reaching, but SiCap’s president believes in Joey “110 percent”.

“This guy is ready for the fight. Joey wants to redefine himself – not just on the Stern Show, but in the world. Entering rehab is an incredibly (ballsy) thing to do. That’s how we knew he was the guy for us. Joey is out to prove an ordinary guy can change his life. That takes real balls and so does losing weight. We’re out to prove that when used correctly, Sinus Buster Weight Control nasal spray can be your strongest weapon when for fighting the battle of the bulge,” Perry adds.

SiCap Industries is also launching a new website (www.bootstracker.com) so Stern fans can keep abreast of his weight loss progress. Furthermore, SiCap officials are inviting Stern fans to “Rat Joey out” if he is caught breaking his dieting rules.

“If anyone catches Joey with photographic or otherwise indisputable evidence, he will be fined fifty dollars, and the cash will be subtracted from his paycheck and given to the fan who catches him. You can check out the rules on bootstracker.com, but basically he can’t eat after 9:30 PM, he’s not allowed to eat peanuts or similar snack foods, and no more Strawberry Shortcake ice cream pops – at least for now. We’re allowing him some fat free and low calorie snacks, but at our discretion,” says Rob Sasso, Director of Operations for SiCap Industries.

Contact:
SiCap Industries, LLC
Wayne Perry
Tel: 518-869-1165
http://www.sinusbuster.com

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