New Marketing Bible - Quick Win Marketing

Answers to Your Top 100 Marketing Questions by Annmarie Hanlon, published by Oak Tree Press

[ClickPress, Thu Jun 04 2009] A new book, Quick Win Marketing is aimed at entrepreneurs and business managers wanting to start, grow or revitalise a business, and companies launching new services or products in the UK or Ireland.

The book is designed so that you can dip in and out seeking answers to your 100 top marketing questions, as they arise, in four key sections: Marketing essentials; Launching new services / products; Growing your business; and Revitalising your business.

All questions and answers are also cross-indexed over the following headings: Management, Branding, Research, Innovation, Pricing, Promotion, Sales and Online.

The 100 Questions include:
 What market research do we need?
 How do we price our services?
 How do we find customers?
 How do we prepare a brochure?
 How do we create a marketing budget?
 How do we generate media attention?
 How do we segment our business?
 How do we get more website traffic?
 Where can we issue news releases online?
 What are the top 10 ways to promote our business on a shoestring?

Plus, Quick Win Marketing will be supported by a website, www.quickwinmarketing.com, which will offer subscribers an extensive and growing toolkit to help them implement their Quick Win Marketing ideas.

Quick Win Marketing is available directly from www.oaktreepress.com, price €12.95
ISBN 978-1-904887-78-2.



About the author
Annmarie Hanlon is a Fellow of the Chartered Institute of Marketing, a member of the Marketing Institute of Ireland and the Consultancy Director of Evonomie, an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries.


If you would like to interview Annmarie please contact Anne Kennedy at 00 353 (0)21 4313 855 or anne.kennedy@oaktreepress.com.