Tips for Cold Calling - Lynx Marketing Releases List of Unique Cold Calling Tips

Lynx Marketing today announced tips for cold calling businesses for the purpose of lead generation and appointment setting. While various lists of tips exist for appointment setting cold calling campaigns, Lynx Marketing highlights a few tips that may less frequently be considered. The company’s list of tips includes:

1) Make an Immediate Impression
It’s important to stand out from the crowd when making cold calls. The opportunity to make a distinct impression begins the moment the prospect answers the telephone and continues throughout the entire interaction. Most of us can recall being on the receiving end of telephone cold calls. Callers who have a knack for making themselves immediately stand out, gain listeners’ attention and elevate their success rate. The manner in which callers choose to stand out can vary but may include things such as the level of energy they project, call preparation, speech pattern, their ability to interact spontaneously with prospects, and many other ways specific to the caller.

2) Leverage Your Strengths
If a particular staff member doesn’t excel at making telephone cold calls then why have them do it? We ask the question not to discourage organizations or individuals from making cold calls, but to urge that due consideration be given to which personnel are assigned to the task. Naturally it’s ideal to have team members assigned to tasks that they enjoy and are good at. Telephone cold calling should ideally be performed by people whose attributes include the ability to focus, are disciplined, and typically enjoy the telephone interaction no matter its outcome. Analyzing the sales process reveals multiple stages including prospecting, appointment setting, and product/service sales. Each stage requires distinct skills so take care to optimally staff each activity.

3) Monitor and Control Your Sound
Remember that a caller’s voice is among the most unique and potentially effective tools in telephone cold calling. Prospects can quickly size up callers by the sound and impression made by their voice. Is the caller tired, interested, in a hurry, energized, anxious, professional, something else? The unconscious message conveyed can help or hinder the purpose of the call. Prospects can’t see the caller so they base their impression almost entirely on the audio content of the interaction. Developing an awareness of the impressions made by the sound of a person’s voice allows callers to maintain better control of how they’re perceived.

Lynx Marketing offers a free initial consultation to evaluate existing and potential future B2B telephone cold calling and appointment setting programs. Interested parties are invited to contact Lynx Marketing to schedule a consultation. Additional information about Lynx Marketing and its services is available at the company’s website at www.lynxmarketingllc.com.

About Lynx Marketing
Lynx Marketing is a professional appointment setting company and direct marketing firm. The company provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.

Contact: Lynx Marketing - Sales/Customer Service Dept.
Email: Info@LynxMarketingLLC.com
Phone: (720) 864-2004