Livesmart appoint Madhouse Associates to create LiveOne20 identity

Livesmart – one of the UK’s leading providers of smart card technology – has appointed through-the-line creative agency Madhouse Associates to create the identity and launch campaign for its LiveOne20 smart card.

[ClickPress, Fri Jul 07 2006] LiveOne20 is operated by Livesmart in conjunction with Liverpool Chamber of Commerce. It is a smart card available to employees of companies within the Chamber, offering a wide range of savings, offers and discounts on activities in Liverpool. The offers include deals on shopping, eating out, the arts, transport, events and other attractions – there are at least £200 worth of savings available to card holders each quarter.

Madhouse won a 3-way pitch to develop a graphic identity for the LiveOne20 card, along with a campaign strapline, sales literature, card holder booklets, web pages and a range of other elements. Based on a brightly coloured ‘spectrum’ graphic, the identity alludes to the wide variety of activities available to card holders. While the styling needed to be clean and contemporary, it was essential to take account of the wide age range of potential card holders.

Peter Craven, joint Managing Director at Madhouse, commented, “We were very excited to win this pitch as it has allowed us to create a flexible and dynamic brand style with a contemporary edge. Livesmart have developed a great product that enables card holders to really make the most of their city, and the identity we have created ensures that people in Liverpool will be well aware of the card’s existence as the logo begins to appear in shops, bars, restaurants and other venues.”

Madhouse Associates, formed in 1998, has an impressive client list that includes AstraZeneca, Motorola, Redrow Homes plc, Hfs and Dorma. Offering marketing, advertising and design services, the agency has built its reputation on providing sound strategic advice combined with outstandingly creative, yet practical, solutions. Madhouse employs close to 30 staff across its two offices based in Manchester and London, all of whom recognise the importance of working as an extension to the client's marketing team.

http://www.madhouseassociates.com

Madhouse Associates - Manchester Advertising Agency