SCHOLL ON THE LOOK OUT FOR FASHION ‘IT’ GIRL

Foot care specialists, Scholl have teamed up with legendary fashion event, On|Off during this September’s London Fashion Week. The partnership has been designed to give one internet-savvy, fashion-lover the chance to blog on behalf of Scholl at On|Off and be named the Party Feet 'It' Girl.

[ClickPress, Tue Sep 08 2009] Foot care specialists, Scholl have teamed up with legendary fashion event, On|Off during this September’s London Fashion Week. The partnership has been designed to give one internet-savvy, fashion-lover the chance to blog on behalf of Scholl at On|Off and be named the Party Feet 'It' Girl.

This once in a life time opportunity has been created for someone who has a great online presence and is a true lover of fashion. One lucky person will be invited to blog on behalf of Scholl Party Feet at On|Off during London Fashion Week and will be a guest at the On|Off star-studded kickoff party, have front row seats at On|Off catwalk shows and access to the VIP room and designers’ static exhibitions.

The lucky winner will be given their very own iPhone 3GS to upload data straight to the Scholl blog, ‘Party Feet Diaries’ which then leaves the Party Feet ‘It’ Girl to blog about the latest news, trends and celebrity gossip happening at On|Off

The Party Feet ‘It’ Girl will also receive a pair of Scholl Diego Dolcini shoes , essential Party Feet Gel Cushions , transport to and from London along with £200 spending money and hotel accommodation. Two lucky runners up will receive tickets to the On|Off kick off party, hotel accommodation, £100 worth of Scholl Products and a pair of shoes from the new Autumn/Winter collection .

As part of the competition entry, all applicants will need to prove their editorial skills by submitting 100 words on why they would make the perfect Party Feet ‘It’ Girl and take a picture of themselves wearing their favourite pair of shoes, sending it to www.partyfeetbloggirl.co.uk .

Scholl have been looking after our feet for over 100, improving the health, comfort and wellbeing of people through the care of our feet.

Further details of this amazing offer with Scholl can be found at www.scholl.com/scholl where fashion lovers can get under way on writing why they would make the perfect Party Feet ‘It’ Girl.

ENDS

Notes to Editors
For further information on Scholl foot care and products go to www.scholl.com/scholl

• Scholl Snowflake Party Feet Gel Cushions - (RRP £4.88) Scholl Party Feet Snowflake Ultra Slim Limited Edition Gel Cushions provide glamorous cushioning to help prevent the burning pain in the balls of your feet, by effectively reducing pressure on the ball of your foot. The now thinner, improved design provides even better comfort and allows 25% more space in your shoe than previous Party Feet Invisible Gel Cushions. The cushion is designed to fit unobtrusively into the ball of foot area of any ladies high heel footwear. Slip these gel pads into your shoes to make your high heels more comfortable and with confidence that they won't slip out. Add some glamour and sparkle to your killer heels with these NEW limited edition cushions.

• Scholl Cracked Heel Repair Cream - (RRP £3.99, 25ml) Scholl Cracked Heel Repair Cream K+ is clinically proven to repair rough, dry and cracked skin. Fast acting, cracked heel repair cream works in 7 days delivering visible results in just 3 days. It also reduces discomfort and helps prevent infection. Dermatologically tested, fragrance free and hypoallergenic. Suitable for diabetics and sensitive skin.

• Scholl Healthy Nails - Nail Brightening System (RRP £9.99) Scholl Healthy Nails Nail Brightening System is a 3 in 1 clinically proven, gentle and easy way to care, condition and treat discoloured toe nails caused by nail varnish or thickening of the nail. It can be used as a base coat with nail varnish & prevents nail varnish from staining the nail. Instantly reduces yellowing and discolouration. Instantly gives healthy looking nails. Instantly whitens, brightens and conditions your nails. Dermatologically tested.

• Scholl Crackling Ice Foot Spray – (RRP £4.88) Crackling Ice Foot Spray is an invigorating foot fizz to cool, deodorise and revitalise hot, tired, aching feet. Its gel formulation turns to a crackling mousse on application, leaving you feet silky soft, cool and refreshed.


• Party Feet Heel Cushions – (RRP 4.88) Scholl Party Feet Gel Heel Cushions provide invisible gel cushioning relief for under your heels. Clear gel, ultra slim and discreet with a non-slip technology to stay firmly in place. These Ultra slim gel cushions are also washable and reusable’s this great technology re-develops the sticky adhesive after washing.

For further information contact Katie Griffiths on 01625 822 650 or katie.griffiths@europe.mccann.com or Catherine Dickinson on 01625 822 550 or catherine.dickinson@europe.mccann.com