UK Firms Go Text Crazy

FreeForm Media Ltd. announced today the commercial launch of the company’s flagship www.TextStart.com platform, which enables businesses to send registered users special offers and promotions to their mobile phones in the form of text messages (SMS).

[ClickPress, Wed Jul 12 2006] FreeForm Media Ltd. announced today the commercial launch of the company’s flagship www.TextStart.com platform, which enables businesses to send registered users special offers and promotions to their mobile phones in the form of text messages (SMS).

The service has been developed to help small businesses capitalise on the growing popularity of text messaging across all age groups. Participating businesses are provided with a free account and unique inbound codeword that they can display in their place of business or in existing advertising campaigns. Interested customers simply text that keyword to TextStart and are automatically added to that business’ ‘opt-in’ list.

TextStart.com is the brain-child of Managing Director, Mark Nagurski, who believes the service will be a winner with both businesses and customers alike, “Every smart business is always on the look out for ways to attract new customers and stay in touch with existing loyal ones. Text messaging is a simple, effective and popular way to communicate and so it’s only natural that more and more businesses want to include it in their marketing strategy. What’s more by removing many of the costs involved in setting up a text marketing campaign we make it easy for any business to try text marketing without having to commit a big budget to it.”

The online and text message systems are supported by a comprehensive back office system to ensure complete security for both business and end-user and businesses can even import their own existing customer lists – provided opt-in permission has been secured.

“What TextStart does is put the customers in control. Instead of a company sending out SPAM messages to a random list of numbers, customers choose the businesses they want to hear from, either online or by text. For business, this means that each opt-in list is completely targeted and made up of eager customers and prospects who actually want to receive messages – raising response rates and reducing advertising spend.”

Interested UK businesses can register for their free account online at www.textstart.com or by phoning on 0845 838 7915.