Topaz Partners Launches Second Generation Buzz Media and Online Communications Services

BMOC 2.0 Targets Blog Monitoring, News Release Optimization,Online Communications Counsel, Blog Launches and Other Buzz Media Initiatives

[ClickPress, Mon Jul 17 2006] Topaz Partners, the leader in next-generation technology public relations, today announced the next phase of its Buzz Media and Online Communications™ (BMOC) services. BMOC 2.0 is a comprehensive suite of online communications offerings targeting specific business priorities, including blog, podcast and videocast/vlog management; blog monitoring and online visibility tracking; corporate perception analysis; news release optimization; online executive communications counsel and other strategic “buzz media” initiatives.

BMOC 2.0 services are designed to address a broad range of business priorities for any organization, including established companies building corporate credibility, growing companies launching new products or services, start-ups looking to create an online presence, or any company working to increase sales and reach its stakeholders.

Topaz Partners broke new ground in 2004 with the launch of its online communications services that addressed public relations opportunities resulting from the growing influence of blogs, newsgroups, message boards, forums and other online resources. With BMOC 2.0, Topaz packages these services to target a variety of online initiatives, including building or improving credibility by growing online visibility, supporting traditional public relations (PR) campaigns, influencing the media and analyst community, and reaching new constituencies including prospective customers, business partners and investors for all types of companies.

“As we began to identify the next steps in evolving our BMOC services, we placed a major emphasis on education aimed at helping our staff to better understand resources like blogs, RSS, wikis and podcasts, and more importantly how to put these to work for our clients,” said Tony Sapienza, principal partner at Topaz. “Over the past two years, Topaz has seen a major step forward in blog awareness, and we expect much more adoption as the online communications grows in corporate America, and as services like BMOC 2.0 become more mainstream."

The Topaz BMOC 2.0 services address the following online communication priorities:

• BMOC Needs Assessment is an evaluation of online communications resulting in a report on opportunities, challenges and an activity plan.

• BMOC Monitoring continually tracks blogs, forums, newsgroups and other online channels to help organizations identify emerging opportunities and challenges – a necessary first step in participating in the online dialogue.

• BMOC Participation helps organizations engage in conversations with other online community members (customers/prospects), providing guidance and counsel on when, where and how to speak out and engage.

• BMOC Community Building helps create online communities, building a forum or producing an e-newsletter that incorporates podcasting and implementing videocasting/vlogging.

• BMOC Optimization is available to launch websites, measurement initiatives and online press rooms, including web-optimized news releases, implementing RSS feeds for releases, appropriately using keywords and employing other strategies to help increase the efficacy of news releases. In addition, other online resources will ensure the best experience for customers, media, analysts and other stakeholders.

• Custom BMOC Campaign Support exists to support and integrate with online sales and marketing efforts on an ongoing or campaign-by-campaign basis.

These BMOC 2.0 services are implemented by the entire Topaz team, with guidance, counsel and technical support from the Topaz BMOC Practice Group.

"All Topaz account teams are quickly becoming buzz media experts and with our BMOC 2.0 initiative, we’re providing our staff with more practical tools to address the emerging opportunities our clients are facing in this area,” said Todd Van Hoosear, who heads Topaz’s BMOC Practice Group. “As an agency, our ability to cost-effectively integrate online capabilities with our traditional activities is essential, and BMOC 2.0 is further evidence that Topaz remains committed to developing and supporting both traditional and online PR strategies."

About Topaz Partners
Topaz Partners is a leader in next-generation technology public relations. Topaz specializes in strategic communications with a business development mindset, leveraging a growing suite of services addressing mainstream and consumer-generated media. The agency’s senior team of professionals draws on experience with leading PR firms and in-house corporate marketing organizations to provide counsel and hands-on support in media and analyst relations, online communications, PR strategy and message development, the creation of editorial and marketing materials and other areas of strategic business communications. Topaz serves a growing base of clients across a broad range of technology segments--as well as business-to-business and consumer markets-- around the world. Established in 2002, Topaz has quickly emerged as a PR leader and was named to “Boston Business Journal’s Top 25 Largest PR Firms in Boston” list in January 2006. For more information, visit Topaz on the Web at www.topazpartners.com, our blog at www.topazpartners.blogspot.com or call (781) 404-2400.

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Media Contact:
Brooke Blew
Topaz Partners
781-404-2424
bblew@topazpartners.com

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