The IPA appoints online newsletter provider to help improve member communications.
The IPA appoints online newsletter provider to help focus on improving member communications.
[ClickPress, Wed Jul 19 2006] Having recently completed a six-month review of their communications strategy, the IPA (Institute of Practitioners in Advertising) has appointed Newsweaver as their online newsletter provider. Through Newsweaver, the IPA will be keeping its members up to date on industry news and views, as well as promoting its award schemes, events and other support services.
“This appointment is an important part of our drive to improve our email communications with members” said Tessa Gooding, Director of Communications at The IPA. “We will now be using one dedicated email service to handle and consolidate our email newsletters, rather than a whole series of individual email alerts options covering a variety of different topics. We hope they will notice the difference and welcome our more consolidated approach."
Newsweaver will be providing the software and support to drive the IPA’s online newsletter programme as well as providing email newsletter marketing and design consultancy services.
About Newsweaver
Newsweaver is Europe’s leading email newsletter specialist with over 400 clients across Europe - ranging from large Multinational’s to SME's. Some of Newsweaver’s clients include AMICUS, The British Heart Foundation, BUPA, Cambridge University, InterContinental Hotel Group, Remax, Shell and The United Nations.
An award-winning company, Newsweaver helps businesses to create email newsletters that deliver results – from the initial newsletter design to tracking reader’s behaviour. Newsweaver is a self-service web based solution that is easy to use and can be managed either in-house or externally by Newsweaver.
FOR FURTHER INFORMATION CONTACT:
Jennifer Curtin
Marketing Manager
Newsweaver
jennifer.curtin@newsweaver.co.uk
Tel: 0800 904 7955
www.newsweaver.co.uk
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Company: Newsweaver
Contact Name:
Jennifer Curtin
Contact Email:
jennifer.curtin@newsweaver.co.uk
Contact Phone:
0800 904 7955
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