Madhouse Associates delivers the goods for the Cartwright Group

Madhouse Associates, the Manchester-based creative agency, has been appointed by the Cartwright Group to develop graphic identities and marketing materials for a range of products. The Cartwright Group is renowned for the design and manufacture of commercial vehicle bodywork for a number of blue chip companies within the transport and logistics field, and they required a fast turnaround plus high levels of creativity in order to be ready for the 2006 Commercial Vehicle Show.

[ClickPress, Thu Jul 20 2006] Madhouse was given an open brief to develop concepts for Cartwright’s new refrigeration trailer, an identity for its Baby Roller Lift, and the launch of the company’s new Transport Services division. Madhouse also developed the existing corporate logo and strapline to better reflect the service offering and market positioning that Cartwright wanted to communicate.

With just a few days to deliver the work, Madhouse worked hard to develop materials that would bring the brand up to date, create impact and match Cartwright’s ambitions for the future. The through-the-line campaign included trade press, corporate literature and exhibition materials, and the result was a big success for Cartwright at the Commercial Vehicle Show.

Madhouse Managing Director, Phil Rogerson, commented, “We have developed a reputation as an agency that can think quickly and pragmatically, delivering creative solutions to tight timescales and ultimately, getting excellent results for our clients. Cartwright are leaders in their field, so we really had to deliver on our promises – and I’m pleased to say that our work for them has proved very successful.”

Madhouse Associates, formed in 1998, has an impressive client list that includes AstraZeneca, Motorola, Redrow Homes plc, Hfs and Dorma. Offering marketing, advertising and design services, the agency has built its reputation on providing sound strategic advice combined with outstandingly creative, yet practical, solutions. Madhouse employs close to 30 staff across its two offices based in Manchester and London, all of whom recognise the importance of working as an extension to the client's marketing team.

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