Madhouse wins Calypso promotion

Manchester based agency Madhouse has been appointed by Calypso Soft Drinks to develop an on pack promo for their ‘Umbro Isotonic Sports Drink’. The promotion will invite people to enter a competition to win an all expenses paid holiday to Brazil to watch the FIFA World Beach Soccer Finals, with 250 MP3 players as runner up prizes.

[ClickPress, Fri Jul 21 2006] Commenting on the appointment, Richard Cooke, Marketing Director of Calypso said, “This is one of our key on pack promotions and we are working with Madhouse because they have consistently demonstrated creativity together with a sharp eye for detail. We need an agency that can deliver what they promise and we know that Madhouse is such an agency.”

The on pack promotion will be hand delivered to 12,000 Independent grocery stores and will run for 3 months from June.

Madhouse Associates, formed in 1998, has an impressive client list that includes Toyota Motor Marketing Europe, Redrow Homes plc, Motorola and Astra Zeneca. Offering marketing, advertising and design services, the agency has built its reputation on providing sound strategic advice combined with outstandingly creative, yet practical, solutions. Madhouse employs close to 30 staff across its two offices based in Manchester and London, all of whom recognise the importance of working as an extension to the client's marketing team.