A triple win for Madhouse

Manchester based agency Madhouse has secured an impressive triple win of work for Calypso, Redrow Homes and Henshaws Society for Blind People.

[ClickPress, Fri Jul 21 2006] Following a three-way pitch, the agency will be developing an on-pack promo for Calypso’s Umbro Isotonic Drink. The promo, which will run for 7 months from July to December, will invite people to enter a competition to win an all-expenses-paid holiday to Brazil to watch the World Beach Soccer Final, with 25 MP3 players as runner-up prizes.

Madhouse has also won the pitch to develop the branding and marketing campaign for an ‘In The City’ development by Redrow Homes. The first project in Birmingham is for approximately 320 apartments close to the city centre. Madhouse will be advising on overall positioning and branding together with the full promotional campaign which is likely to include 48 sheet, radio, new media and press advertising.

Completing the triple win, Madhouse has been retained by Henshaws Society for Blind People after a three way pitch to launch the Charity’s Legacy fundraising campaign. Henshaws currently spends around £10m per year providing educational, residential, day care and community services to blind people across the whole of the North of England. Legacies represent a third of the Charity’s fundraising income.

Commenting on the account wins, Joint Managing Director, Peter Craven, said, “We’re really delighted to have won these pieces of business and they are an indication of the breadth and scope of the agency’s current projects. They are all extremely prestigious organisations and we’re looking forward to working closely with them.”

Madhouse Associates, formed in 1998, has an impressive client list that also includes Toyota Motor Marketing Europe, Redrow Homes plc, Motorola and Hfs. Offering marketing, advertising and design services, the agency has built its reputation on providing sound strategic advice combined with outstandingly creative, yet practical, solutions.

Madhouse Associates - Manchester Advertising Agency
2 Mount Street, Manchester, M2 5EQ
t: +44 (0)161 819 6600 f: +44 (0)161 819 6611

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