Five more ways to get Fruit Bowl, Fruit Flakes Multi-Packs!

Ensure you’re fully stocked up and ready for any case of the munchies with firm favourites from Fruit Bowl® - Fruit Flakes® and Fruit Flakes with a Yogurt Coating® which now come in multi-packs!

[ClickPress, Fri Jul 28 2006] Ensure you’re fully stocked up and ready for any case of the munchies with firm favourites from Fruit Bowl® - Fruit Flakes® and Fruit Flakes with a Yogurt Coating® which now come in multi-packs!

Available in packs of five, Fruit Flakes® are full of fruity goodness which will give you that much-needed energy boost without reaching for the chocolate! Not only great for curing mid-morning snack attacks, Fruit Flakes® are ideal for lunchboxes, delicious as cereal toppings or for use in home baking.

Fruit Flakes® are made from more than three times their own weight in real fruit. Like most other products in the Fruit Bowl® range (school bars®, fruit10ergy®, and Fruit Drenchers®) Fruit Flakes® are low in fat, contain no artificial additives and are suitable for vegetarians.

Fruit Flakes® multi-packs are available in blackcurrant and strawberry. The best selling Fruit Flakes with a yogurt coating® are also available in multi-packs in blackcurrant, strawberry and raspberry.

The multi-packs are available from the dried fruit sections of Asda and Tesco priced at around £1.69.

For further information please visit www.fruit-bowl.com


Notes to editors:
About Stream Foods:
Stream Foods was created by Paul Newberry and Ian Ding in 2000 (ex-Masterfoods marketing executives), with the aim of making fruit more fun to eat. The annual company turnover now stands at around £7.5m and its Fruit Bowl® range holds the leadership position in the Snacking Fruits Market.
Since the development of the revolutionary products, school bars® and Fruit Flakes® in 2000, Stream Foods has consistently shown the ability to deliver good tasting, convenient fruit products with the introduction of Yoghurt Fruit Flakes® in 2002, and Fruit Drenchers in November 2005.
The company is made up of 60 colleagues who produce and package the Fruit Bowl® range at the 20,000 sq ft site in Wisbech, Cambridgeshire.
About Fruit Bowl®:
In order to achieve Stream Food’s aim of becoming the UK’s most loved fruit brand, Fruit Bowl® offers a wide range of products and flavours to meet consumer tastes and demand. These include school bars® (available in five flavours), Fruit Flakes® (available in four flavours), Fruit Flakes® with a Yoghurt Coating (available in five flavours).
Fruit Bowl® products are available from the dried fruit section of leading supermarkets now.
For further information please visit www.fruit-bowl.com


For further information please contact:
Zoisa Pugh or Naomi Reynolds, Ware Anthony Rust on 01223 566212 or email
Zoisa.Pugh@war.uk.com or Naomi.Reynolds@war.uk.com

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