Virgin Radio appoints Eulogy! to take “The Music We All Love” to trade media

Virgin Radio, the number one radio station for 25-44 years olds across the UK, has appointed Eulogy! to handle its trade PR activity.

Virgin Radio appointed Eulogy! to strengthen its presence in trade media and support its revamped "The Music We All Love" marketing strategy. The decision was made to strengthen the station’s brand presence and highlight its key differentiators, such as its Access All Areas programme and extensive new media offering, by driving awareness of sales initiatives to new and existing advertisers.

Eulogy! was appointed following a three-way pitch and has been tasked with driving the quantity and quality of coverage for the station through a range of media and will be responsible for raising the profile of the sales team and key spokespeople.

Simon Horne, Head of PR at Virgin Radio, comments: "We chose to work with Eulogy! because they clearly understand Virgin Radio’s offering, the issues surrounding the radio medium and what it takes to engage with the advertising community. We also felt their results-driven culture coupled with a clear strategic plan would help us achieve success with the range of press objectives we have set out for the business in 2005."

Ends

For further information please call Joe Palmer or Lara Leventhal at Eulogy! on 0207 927 9999 or email joe@eulogy.co.uk / lara@eulogy.co.uk