Daniel Corby CEO 118 Group announces launch of FIDO Local - a local high quality magazine for Nation

Fast growing 118 Group, with interests in directories under 118 trades, 118 telecoms and publishing has announced plans for a national roll out of high quality magazing Fido Local

[ClickPress, Fri Aug 11 2006] Daniel Corby, founder and CEO of fast growing 118 Group has announced plans to roll out the new media concept of Fido Local.

118 Group was founded in 2005 as a directory business under the brand of 118 trades and has subsequently grown and now takes in interests including telecoms, publishing, advertising and media. Fido Local is a new local content advertising led publication, which 118 Group has trialled in its home town of Chelmsford and following strong initial success has now made the decision to roll the concept out to other towns and cities, aiming for UK coverage of 500 + towns as the overall concept grows.

Speaking about the launch of Fido Local, group founder and CEO Daniel Corby said “We found a real gap in the market for a local content based publication, of the highest quality and we wanted to take advantage of this opportunity that had presented itself to us. We believe that people will really appreciate a FREE to pickup magazine that has the look and feel of a paid for periodical and that is exactly what Fido Local does. It contains a combination of local content, paid for advertising, features and views and issue 1 contains articles on sorting out your finances, gardening, holidays and enjoying life. We are aiming for a quality readership of ABC1 and a free distribution of circa 40,000 copies per town; we feel the brand will be rolled out quickly. Making a profit in the early issues is just not important to us, we are bank rolling the early issues with 118 Group and expect to launch regionally through either owned or franchised operations in early 2007. The economies of scale for this business are huge, with central support, telesales, accounts and finance already in place for a much larger business”

118 Group is grooming itself for AIM floatation in 2007 / 2008 and has recently appointed business veteran, Richard Allan to the board as Chairman. The group is led by founder and CEO Daniel Corby and Commercial Director Bradley Chapman.

www.118trades.com
www.the118group.com
www.fidolocal.com

Notes for Editors
118 trades is a leading directory service owned and managed by 118 Group.
118 group includes interests in Telecoms, advertising and publishing.
Daniel Corby, was previously Sales Director at mobile phone retailer phones4u and Retail Director at Bodycare International