118 trades reviews brand positioning ahead of major growth plans

Daniel Corby, founder and CEO of 118 Group holdings plc - the fast growing internet business is reveiwing the brand positioning ahead of planned aim float

[ClickPress, Wed Sep 06 2006] Daniel Corby, the founder and CEO of fast growing internet business, 118 Group, which includes 118 trades, 118gethitched, 118telecoms, 118mobile, Fido Local and Car Auto has appointed Black Pig and Space and Time Design to review the brand positioning of the various companies within the group.

Speaking about the appointment, Daniel Corby said “it is really important that each of our brands conveys the right message and holds a dominant position within each sector that we operate in. The group has grown very quickly and we’re now looking to reposition the various brands within each sector to ensure we maximise the return from each brand. The group started life in 2005 with 118 trades, which quickly became the UK’s leading directory service of tradespeople and businesses with checkable references. The portfolio now includes 118telecom – a reseller of memorable numbers, 118gethitched – a wedding directory service, 118mobile – a new start business to business reseller of mobile phones with a strong emphasis on value, Carauto – a new web based service launching in q1 of 2007 to connect buyers with sellers and Fido Local – a new free pick up, advertising led magazine publishing business. Each brand must emphasise the value offering that we lead with and the unique selling points of our business. We have instructed both Space and Time design and Black Pig to review the brand positioning ahead of our major growth plans for 2007 / 2008, which may well include an AIM listing”

Notes to editors

118 Group holdings plc is the holding company for the various brands listed above

The group is based in Chelmsford, with offices in Harlow and Asia

The group has recently made 3 board appointments, which include Business Veteran, Richard Allan the former Chairman of motor retailer, Perry Group plc, Hugh Craen, the former MD of Potential Finance Group plc and Peter Hill, the former FD of Dorma Doors Limited. Richard, Hugh and Peter join Daniel Corby as MD and Bradley Chapman as commercial director on the group board.

www.118trades.com
www.the118group.com
www.118gethitched.com
www.carauto.co.uk
www.fidolocal.com
www.118telecoms.com

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