PAN EUROPEAN ROLAND GARROS 2006 TELEVISION & SPONSORSHIP REPORT RELEASED

Sports Marketing Surveys Belgium has recently published a unique tennis report providing an in-depth insight into *European television coverage of the Roland Garros Grand Slam and sponsor exposure during the 2006 tournament.

[ClickPress, Wed Sep 06 2006] Sports Marketing Surveys Belgium has recently published a unique tennis report providing an in-depth insight into *European television coverage of the Roland Garros Grand Slam and sponsor exposure during the 2006 tournament.

The research shows that television coverage of this years tournament has increased by 7.2% compared to 2005. In the UK the total cumulative audience of the Grand Slam was 21 million. In addition the lengthening of the tournament by one day had a significant impact with almost 40 hours of additional television coverage.

This comprehensive report will provide insight on;

• Television coverage (all programmes) of Roland Garros by market and programme type
• Year on Year analysis of the tournament from 2003 – 2006
• Analysis of tournament sponsors exposure
• Comparisons of tournament sponsorship compared to traditional PR spend

The report including television coverage, cumulative audience & sponsors exposure is now available.

* European countries analysed – Belgium, France, Germany, Italy, Spain, Switzerland, The Netherlands, UK and Eurosport