Accurate digital signage reporting now fast and easy for screen-media operators

RemoteTransfer’s new displaylink™ feature provides greater levels of playout reporting

[ClickPress, Mon Sep 18 2006] For the first time, screen media operators have access to fast, simple and accurate media compliance reporting. Using the RemoteTransfer content management system from Digital View, managers can now determine accurate playout data and whether individual screens on their digital signage network are working properly.

The question of reporting is highly topical for the advertising driven screen media industry as well as other users of digital signage. If screen media is to be accepted by retailers, brand owners and planners as an effective and valuable addition to traditional advertising and marketing media, it must be seen as reliable. This means that network operators must be able to demonstrate that media players are not merely operating as planned, but that the whole system right through to the display is working properly. If they are not, operators need to know when and where “failures” have occurred.

Existing attempts to solve to this issue have involved impractical levels of data, computational power and management time. The approach taken with RemoteTransfer, however, comes as an integral part of its network management architecture, through its complete end-to-end content management solution. This makes it extremely easy to query and control any size of network.

RemoteTransfer works with Digital View’s established range of media players, to give clients full control of file, schedule and network management, as well as distribution and monitoring. Using RS-232 connectivity, the displaylink connection provides remote control of functions such as Set Status On/Off, Query Status (i.e is the screen on/off?) and Set Audio Volume for a range of supported screens. The result is simple and accurate reporting on players and locations, and reports of actual playout logs from the players themselves rather than from planning documents.

“This solution goes to the heart of a key industry issue,” commented James Henry, Chairman of Digital View, “in that it helps to address the question of confidence. If screen media is to realise its considerable potential, it’s important that those who invest in its use can believe they’re getting what they pay for.”


RemoteTransfer
RemoteTransfer works with Digital View’ established range of media players to give clients full control of file, schedule and network management, as well as distribution and monitoring. The system enables users to manage digital media networks, instantly update and manipulate content, schedule programming, group screens and collect field marketing data from any personal computer, using a simple but secure login and password. RemoteTransfer is a managed service platform that takes virtually all IT demands off the hands of network operators.

Digital View
Established in 1995, Digital View Group (www.digitalview.com) is one of the world's foremost suppliers of advanced connectivity solutions for the flat panel digital display market, and a world leader in the implementation of out-of-home advertising and digital signage networks. The company develops display electronics products and services used in mission-critical applications, with expertise in delivering digital media networks in retail and other commercial environments. Current brands and retailers using Digital View solutions include P&G, Hasbro, Viacom, Circuit City, Kraft, Starbucks, Swatch Group, L'Oreal, Nokia, TAG Heuer, Bose and Tempur-Pedic. Based in London, Digital View also has offices in Hong Kong, Toronto, , New York and Morgan Hill, Calif.

For more information, please contact James Henry at Digital View.
T +44 (0) 207 631 2150 or james.henry@digitalview.com


- ends -

Press contact is Peter Hayward at Omicron Communications. T +44 (0) 1442 878005 or ph@omicron-communications.co.uk