INVISTA’S CORDURA® Brand Team Unveils New ‘Hard Working Comfort‘ Denim Fabric

INVISTA’s CORDURA® brand team announces a new line of CORDURA® Denim fabrics that offer improved durability and comfort. Based on an 88/12 intimate blend of INVISTA’s T420 Nylon 6,6 fiber and cotton the Hard Working Comfort CORDURA® Denim fabric was created for use in full garments.

"Anyone who is looking for denim that lasts should be particularly interested in the new CORDURA® Denim fabric," said Susannah Rayfield, EU regional CORDURA® brand manager. "The fabric offers our brand’s renowned long-lasting durability without compromising the authentic look and feel of traditional denim."

The latest in the line of CORDURA® fabrics, CORDURA® Denim fabric provides value through lasting durability. "This latest CORDURA® fabric technology is a shining example of the innate versatility of our brand," said Cindy McNaull, global CORDURA® brand manager.

Additional key benefits of CORDURA® Denim fabric include:
• The authentic look and feel of traditional 100 percent cotton denim with exceptional durability.
• Jeans lasts 50 to 60 percent longer compared to 100 percent cotton denim when industrial laundered.
• Exceptional abrasion resistance – Three times more resistant to abrasion than standard 100 percent cotton denim fabric.
• The heritage of the CORDURA® brand which has proven performance in many of the world’s toughest environments.

In a recent blind wear trial, test participants were given prototype pairs of CORDURA® Denim fabric jeans and the same style jeans constructed with 100 percent cotton denim. Steve Molmen, Senior Electrical Technician, LP, noted that the clothing performed well and he really liked the prototype CORDURA® Denim jeans. "They are more comfortable and softer than 100 percent cotton jeans, and they are holding the darker blue color better as we send them in for industrial laundering week after week," he said. "Durability does not seem to be sacrificed either."

CORDURA® Denim fabrics and garments will be available from Artistic Milliner. INVISTA’s CORDURA® brand team and Artistic Milliner worked together to optimize the performance characteristics of this exciting new fabric. Omer Ahmed, vice president, Global Sourcing, Artistic Milliners noted his mill’s extraordinary success in the fashion arena using INVISTA products. "Now in the workwear segment, we are proud to be affiliated with the CORDURA® brand," said Omer. "After thorough testing and engineering in the lab, we are pleased to say that the CORDURA® Denim fabric exhibits exceptional abrasion resistance and durability without any compromise in comfort or aesthetics."

About Artistic Milliners
Quality-Service-Innovation: These are the core values of Artistic Milliners. Established in 1949, Artistic Milliners is a fully vertically integrated textile set up with the aim of providing high-end customers with premium quality denim fabrics and garments. Artistic Milliners has the ability to cater to specific client needs with package deals such as product development at source, design support, shorter lead times, on-time deliveries and warehousing facilities. For more information, visit www.ARTISTICMILLINERS.com.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word "CORDURA®" must be spelled out in all caps, used with an ®, and followed by the word "brand" or "fabric."

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.

CORDURA® Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
www.CORDURA.com

Media Contact:
Elizabeth Romero/Nicole Curtis
Howard, Merrell & Partners
Tel: 919-844-2714/919-844-2764
eromero@merrellgroup.com
ncurtis@merrellgroup.com

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