Bigmouthmedia, the leading full search agency, teams up with Rentokill

Bigmouthmedia, the leading full search agency, has been selected as the Search Engine Marketing (SEM) partner for Rentokil Initial plc.

[ClickPress, Wed Oct 04 2006] Bigmouthmedia, the leading full search agency (http://www.bigmouthmedia.com ), has been selected as the Search Engine Marketing (SEM) partner for Rentokil Initial plc.

Speaking about the project, Scott Boocock, Sales Director at Bigmouthmedia said “Bigmouthmedia leads the field in consolidated, multi-territory SEO and PPC, and this was an essential requirement for Rentokil Initial. The business is developing over 100 sites with multiple language options to support its brands and businesses, and so it’s essential that each individual campaign is synergised. It’s a phenomenal project and we’re extremely pleased to be working with this major global organisation.”

Bigmouthmedia handles multilingual SEM campaigns for clients including Sony PlayStation, Hilton, BP Castrol and Kodak in over 20 languages targeting over 40 countries.

Fiona Perrin, Online Marketing Director at Rentokil Initial plc, said: “Our online strategy is focused on enhancing the customer experience and driving sales. We’ve made a fast start to this global initiative with the recent launch of Rentokill (http://www.rentokil.com ). The next steps are to introduce SEM and launch the first sites to support the Initial brand.”

Rentokil Initial (http://www.rentokil-initial.com ) provides a wide range of services including: pest control, package delivery, interior landscaping, catering, electronic security, cleaning, washroom solutions and textiles.

Notes to Editor:

- Rentokil Initial plc employs more than 70,000 people in over 40 countries offering the strengths and experience of a multi-national organisation, whilst retaining the agility and characteristics of a local company. The company’s primary listing is on the London Stock Exchange.
- Bigmouthmedia is a leading Full Search Marketing (http://www.bigmouthmedia.com ) agency, working with major brands including Barclays, British Airways, Hilton, Tesco and Early Learning Centre. The company offers Organic search marketing as well as Paid Search (PPC) Management services. It has full multilingual capabilities and is active in over 20 languages. The agency has offices in Edinburgh, London and New York and is headed up by CEO and founding director Steve Leach.

For further information, please contact:

Heather Luscombe
Marketing and Communications Director
Bigmouthmedia Ltd
0131 561 2178
Heather.luscombe@bigmouthmedia.com

Malcolm Padley
Head of Corporate Communications
Rentokil Initial plc
020 7 866 3027
malcolm.padley@rentokil-initial.com

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