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Consumer: North Face shoes sales defy the start of spring at FitnessFootwear.com
 

North Face shoes sales defy the start of spring at FitnessFootwear.com


When sandal sales should be skyrocketing, North Face colder weather gear still outsells lightweight summer footwear brands.


[ClickPress, Tue Apr 06 2010] When sandal sales should be skyrocketing, North Face colder weather gear still outsells lightweight summer footwear brands.

As Britain rapidly approaches an early 2010 Easter, spring still seems a little far off as the country endures another wintery cold snap with temperatures plummeting to below zero at night and the days someway off double figures. Weathermen may well have predicted spring clemency, however the forecast appears to have been delayed with a few more weeks of cold weather likely and severe weather warnings in some parts of the country this week.

Throughout the winter months, outdoor extreme footwear specialists North Face top the sales lists, offering high altitude grade clothing to protect against the elements perfectly suited to colder days at sea level. The run of cold weather has seen the high sales figures for their cold weather footwear models continue much later than expected. By the start of April, sandal sales usually take up the mantel and outsell outdoor shoes and trainers.

The North Face is world renowned for their high performance gear, with a name synonymous with extreme sports and the most challenging of environments. The technology used in their footwear has been tried and tested under the most demanding of situations and has not been found lacking. With continued wet and miserable weather it is no surprise that customers have opted for more protective footwear over lightweight summer models.

The North Face is range not confined to the colder months, with a wide selection of performance footwear offered for all seasons for the great outdoors. They remain a year round high seller with North Face sandals taking over from the heavy duty hiking boots when the weather gets warmer. Lightweight trainers with GORE-TEX are dominating current sales due to their flexibility and waterproof protection, The sandal range has seen a slight increase as summer holidays are booked and for the second the sun comes out the shorts come on. A couple of warm sunny spring days are all that it takes to see sandal sales soar again.

During the current weather conditions, the famed North Face Hedgehog trainer continues its excellent run of sales. It is one of the most popular models due to its high performance levels over a wide range of activities. It performs admirably as a both a lightweight walking shoe and a trail-runner with great grip in the mud and on loose gravel. However it is also popular as a lifestyle trainer for general day to day wear due to its good looks. It is ideal for chilly spring weather and for keeping the feet dry during April showers due to the lightweight GORE-TEX lining. It is no surprise that it is still selling well with the unpredictable spring weather so far seen this year.

Despite an early March peak in sandal sales immediately following the optimistic warm spring outlook, models such as the North Face Hedgehog dominate this brands sale figures at Fitnessfootwear.com. Whilst consumer optimism has seen an expected rise in sandal sales, North Face trainers prove to be a much more practical option in the current conditions, whilst being breathable and lightweight should the forecast come true. Customers appear to be hedging their bets with their fitness footwear choice with shoe sales a good indication that the British public prefer to be guided by the colour of the sky than place too much stock in the optimism of meteorologists. Fingers are crossed that the cold will abate and warm spring weather will arrive in time for the Easter weekend.

Full details of the North Face footwear range, including summer sandals for the optimistic, can be found on www.fitnessfootwear.com






Company: FitnessFootwear.com
Contact Name: fitnessfootwear
Contact Email: adam.smith@fitnessfootwear.com
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