POWER-PLATE TO REVOLUTIONIZE HEALTH AND FITNESS PRACTICES IN THE UNITED ARAB EMIRATES

Dubai – June 2005 – There’s a new kid on the block in the world of health and fitness. Power-Plate is a revolutionary product that generates vibrations that are transferred from the platform into the body, trains every single muscle fiber in the entire body including the deep muscles. Known as the "10 Minute Result", Power- Plate has revolutionized the health, fitness and beauty industry worldwide.

Power-Plate builds up bone mineral density and is a good remedy for Osteoporosis. It also enhances pain reduction, accelerates weight loss, reduces cellulite, improves collagen production, reduces lower back pain and rehabilitates injuries and ailments. In addition, this powerful machine also builds up muscle strength and performance, eliminates stress and enhances critical blood flow throughout the body.

"This is a comprehensive machine that increases the oxygen consumption content in the body by up to 400%. Olympics teams and professional athletes throughout the world utilize this machine for training purposes, and it is scientifically and medically approved with all certifications in place. A lot of research has gone into designing this product, and the results speak for themselves", said Ms. Nelke van Aspert, CEO, Power-Plate Middle East.

Celebrities all over the world can also vouch for this product. The likes of Michael Schumacher, Julia Roberts, Karl Lagerfeld, Ivana Trump and many professional sportsmen such as the German Olympic Ski Team, Football players Frank and Ronald de Boer (Al Rayyan) and Shaquille O’Neal (L.A. Lakers) use this new age machine, with great results. Over the last 5 years, it has become a vital part of rehabilitation and physiotherapy centers, fitness centers, resorts and beauty institutes.

In a life that is constantly controlled by the clock, the piece de resistance, and what makes this machine so unique, is the fact that 10 Minutes of exercise is all you need to allocate to enjoy the maximum result in the least amount of time.

"There is no change of dress required. You can literally use this machine anytime – finish your 10 Minute regime and continue life with minimum fuss. Health and fitness are important issues and they cannot be compromised upon. Techniques such as those adopted by the Power-Plate machine is a boon to the modern day man and woman", comments Ms. Nelke van Aspert.