Thomson Digital Poster Network Wins Top Retail Systems Accolade

TFM Networks and Remote Media’s digital advertising and information network wins award for revenue, sponsorship and marketing potential

[ClickPress, Tue Nov 21 2006] A pioneering new digital poster network launched at 100 Thomson Travel stores across the UK has received a top marketing technology award for its innovative revenue generation and advertising potential.

Thomson, part of TUI UK, the UK’s largest holiday company, won “Best Use of In-store Marketing Technology in Retail” at this year’s Retails Systems Awards, for its multi-site digital poster network, which presents customers with up-to-the-minute travel news while also offering premium-rate advertising to promote products and services.

The multi-site digital posters have been developed by TFM Networks, the UK’s fastest-growing virtual network operator, and media solutions specialist Remote Media, and enable retailers to maximise on captive in-store audiences for corporate advertising and brand awareness.

An added benefit of the poster networks is their ability to generate additional revenue through advertising and media sales opportunities with non-competing third-party companies. Award judges were impressed by the fact that third-party sponsorship and advertising had not only covered the cost of the campaign for Thomson, but had also succeeded in generating an additional monthly revenue stream.

The digital signage network consists of LCD and plasma display units from Remote Media, with the network infrastructure powered by TFM Networks, to deliver continuously updated, real-time customer information or advertising to multiple sites across a company’s network.

A core benefit of the solution is its reduced cost of entry – a low-cost, reliable managed service which enables organisations to launch their own digital information or advertising service, and which can not only pay for itself, but also turn the network into an actual profit centre.

Brett Rowe, sales & marketing director of TFM Networks said: “This award is recognition of Thomson’s innovative and forward-looking approach to business, in terms of advertising, customer relationship management and maximising potential revenue.

“They’ve successfully used the digital poster network to significantly improve the in-store customer experience and also to maximise the potential of the technology for additional business opportunities in the form of advertising and sponsorship, making it a profit making enterprise.”

Additional advantages of the solution include scalability and flexibility, enabling organisations to create a multi-site information and advertising network to meet the own individual requirements, and one which has the potential to be expanded across the organisation in line with future growth and success.

About TFM Networks
Founded in 1999, TFM Networks is the fastest-growing UK virtual network operator, dedicated to making business networks more profitable, through the use of cost-effective, business-led network solutions.

TFM Networks works with a number of leading UK and international organisations in a number of sectors, including retail, hospitality and manufacturing, with major clients including Burger King, Travelodge, H&M and Thomson.