Automobile Dacia S.A. entrusts the promotion and facilitation of its service business to Mellon Roma

Automobile Dacia S.A. uses Mellon Romania’s expert Call Centre services and offers to its customers extended warranty and leasing at 0%

[ClickPress, Mon Dec 18 2006] Mellon Romania, member of Mellon Group of Companies based in Bucharest, announced today its cooperation with Automobile Dacia S.A., the Producer of Dacia and Renault in Romania, in order to leverage Dacia’s direct marketing campaign on the extended warranty or 0% interest rate leasing offers. Mellon Romania will support the direct marketing campaign by providing outbound call centre services, highlighting the benefits of the two offers and arranging appointments with the dealerships where customers can take full advantage of the offers.

“Mellon Romania was selected among other call centres, following an offer selection by Automobile Dacia S.A.” said Elena Buhus – Relational Marketing Manager of Automobile Dacia S.A. “In representing two top automobile manufacturers, Dacia and Renault, we are committed in providing our customers with an unparalleled overall ownership experience. Our two latest offerings give our customers the option to extend their car’s warranty period or acquire their new Dacia through leasing at 0% interest rate. On top of our direct marketing campaign, we wanted the more personal telephone communication that will allow us to further stress the benefits of our offering and also to arrange appointments at our showrooms to enable our customers in exploiting the offer of their choice.”

“Mellon Romania Call Centre department offers leading telemarketing and customer support services, providing our customers with highly skilled and experienced personnel, advanced technologies and consulting. We are very pleased that Automobile Dacia S.A recognized the benefit of the telephone communication and has selected our leading call centre services to leverage its direct marketing campaign,” marked Angelos Angelidis, General Manager of Mellon Romania S.A. “Using the directness of the telephone, Dacia will be able to enhance its messages and bring its customers to its showrooms where they can get updated on the latest offers as well as on new car models, such as the Dacia Logan Berlina.”


About Automobile Dacia S.A.
Dacia, the first Romanian car constructor, was created in 1966 with the establishment of the Mioveni Motorcar Plant. Following the privatisation process, Renault purchased 51% of the company’s share capital in 1999, as Renault’s participation at Dacia currently runs at 99.43%. The company has undergone a groundbreaking modernisation program: upgrading the industrial installations, reconstruction of the commercial network and reorganisation of the suppliers’ network. Renault’s investments at Dacia amounted to 650 million Euros at end-2005. Spanning an area of 2,900,000 sqm, the Mioveni platform is the birthplace of the Logan model with its various versions, as well as of an entire range of commercial vehicles. The turnover at year-end 2005 amounted to 1,2 billion Euros.


About Mellon Romania
Mellon Romania S.A., a subsidiary of Mellon Technologies, was founded in 2001 in Bucharest and provides front-end and back-end transaction solutions and services to organizations with strong consumer business, such as Retail Banks, Public Utilities, Telecommunications Providers and large Private Companies. On June 2006, Mellon Romania acquired OCCO, enhancing its call centre services department with 250 positions and becoming Romania’s leading contact centre services provider. Today, Mellon Romania enjoys an increasing growth rate, investing on its cooperation with established suppliers, such as Diebold and Gemalto, and on its relation with its customers.

For more information please visit Mellon’s site: www.mellongroup.com.

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