Wiley Contracts with South Florida Authors for New For Dummies Title

The Web analytics market is coming of age. Google has entered the picture, Omniture is going public and Microsoft has plans to carve out its own niche with tools that collect data on Web site users’ behavior.

With Jupiter Research expecting online advertising spending to surge to $18.9 billion by 2010, the need for Web analytics is evident. Wiley Publishing, Inc. is ahead of the curve with the Web Analytics For Dummies title.

Pedro Sostre and Jennifer LeClaire offer unique experience in the Web analytics market, which will reach $565 million in 2006, Jupiter estimated. Recognized as an Internet business and marketing guru, Sostre is a columnist for Revenue magazine. His coveted knowledge has also landed him invitations to judge design awards at Content Week. The Yahoo! Search Marketing Ambassador and Google Adwords Qualified Professional is also a regular presenter at industry events like eComExpo and the Affiliate Summit.

"Everyone is talking about Web 2.0 – Web Analytics is E-commerce 2.0. The
Internet business owners that understand how to benefit from it will lead the revolution," said Pedro Sostre, Principal and Creative Director of Sostre & Associates, a Web development, design and consulting firm in Miami, Fla.

For her part, LeClaire has been chronicling e-commerce since its humble beginnings. She has witnessed the rise, fall and resurrection of Dot-com Land. LeClaire is an anchor reporter for ECT News Network. Her credits have also appeared in Information Week, Inc.com, and scores of other leading media outlets. In fact, tens of millions of readers rely on LeClaire for straight-up business and technology news and insightful special reports each year. LeClaire is a weekly guest technology analyst on CBS Radio’s KMOX, where she shares the real news behind technology headlines with millions of listeners nationwide.

"Web analytics is a subject that is mysterious to some, but vital to all who hope to increase their online success. Web Analytics For Dummies promises to demystify the mountains of data and unlock keys to converting online traffic into online sales," said Jennifer LeClaire, president of Revelation Media Networks, an integrated marketing communications firm in Hallandale Beach, Fla.

Web Analytics For Dummies is an introduction to the wonderful world of Web site statistics. The book will help readers understand and unleash the power of Web analytics. It will take them on a journey that details what they need to know about their Web site today so they can make changes that will pay off tomorrow. Indeed, Web Analytics For Dummies will build confidence in the reader by equipping them with practical techniques that get results.

About For Dummies®
With near universal name recognition, more than 150 million books in print, and over 900 + topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people’s lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com.

CONTACT: Eric Holmgren
Publicist, Wiley Technology (201) 748-6904
eholmgre@wiley.com