Topaz Partners Adds Four New Clients

Hosted Solutions, Oxy Systems, Sagentia and SiteSpect Represent PR Agency’s Broadening Reach Across Technology Industry

[ClickPress, Tue Jan 16 2007] Topaz Partners, an emerging leader in next-generation technology public relations, announced today the addition of four new clients -- Hosted Solutions, Sagentia, Oxy Systems and SiteSpect. These companies – which focus on markets ranging from mobile social networking and Web site optimization to managed IT hosting and technology development – reflect the breadth of Topaz’s reach across the technology industry.

Oxy Systems’ phling!® is a mobile music and social networking service that taps into the youth, teen and young adults’ need to remain connected to all of their media and friends when mobile. Users connect wirelessly to their home PC where they can view, play, and rate music tracks and podcasts from their own media collection. They connect with others in the phling! community by browsing their profiles, music libraries, and music ratings. Oxy Systems chose Topaz Partners to generate greater awareness of the company and to launch its phling! service.

Hosted Solutions is a provider of managed hosting and data center services and recently purchased Boston Data Centers to provide managed hosting and co-location services to New England. Topaz has been engaged to increase Hosted Solution’s presence in New England, providing media relations, speaker placement, networking and event support, and online communications.

SiteSpect provides non-intrusive Web site conversion optimization technology. As the first and only non-intrusive solution available, the company empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's technology is used in some of the world’s largest and most successful e-commerce sites. Topaz is working with SiteSpect in the areas of media and analyst relations, speaker placement and case study development.

Sagentia, an international technology company based in Cambridge, England, with a growing base of clients in the U.S, focuses on developing new technologies, products and services. The company also assists business leaders and policy makers to create strategies for technology, innovation and growth. In the U.S., Sagentia has operations in Boston and Baltimore. The company operates in six global market sectors - medical, industrial products, consumer products, chemicals, materials & energy, telecoms & media and public sector - developing new technologies, products and services that change the basis of competition. Topaz is working with Sagentia to raise the company’s visibility through media relations, article placement and speaking opportunity development.

“Topaz Partners has built a reputation for bringing new and innovative approaches to technology PR, and these new clients provide an exciting backdrop for this work,” said Tony Sapienza, Topaz co-founder and principal partner. “These companies represent some of the most exciting developments in technology today, and we look forward to working with them and our other clients.”

“Our teams are excited to work closely with these companies helping them grow the businesses and claim market leadership,” said Paula Slotkin, co-founder and principal partner of Topaz Partners. “With the additions of these clients, we are able to further submerge ourselves in the wireless and professional services to grow these businesses.”

About Topaz Partners
Topaz Partners is an emerging leader in the evolving world of technology public relations, integrating both mainstream media and consumer-generated media strategies. The agency’s senior team of professionals draws on experience with leading PR firms and in-house corporate marketing organizations to provide counsel and hands-on support in media and analyst relations, and online communications, PR strategy and message development, the creation of editorial and marketing materials, and other areas of strategic business communications. Topaz serves a growing base of clients across a broad range of technology segments—as well as business-to-business and consumer markets—in regions around the world. Established in 2002, Topaz has quickly emerged as a PR leader and is ranked among “Boston Business Journal’s Top 25 Largest PR Firms in Boston.” For more information, visit Topaz on the Web at www.topazpartners.com or call (781) 404-2400.

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