CALIFORNIA COUNTIES NEED BRANDING

California Counties are simply not taking advantage of modern Branding strategies to maximize both budget and return on investment in relation to tourism.

[ClickPress, Wed Jan 17 2007] California's tourism industry is as important as ever. Without 100% of the anticipated revenue received from visitors, some California Counties have to regularly slim down in a delicate balance between the county budget and services to keep everything running smoothly.

A recent study performed by ID International in Chico, California (Milan, Paris, Bristol) offers that California Counties are simply not taking advantage of modern Branding strategies to maximize both budget and return on investment in relation to tourism.

In addition to county tourism, Clean Air and Water Districts, Sheriff Departments, Health Departments, and other county agencies rely heavily on printed brochures and websites to impart very important health, safety and legal information to the public. Alarmingly, the ID International study revealed that California Counties are well behind the national average in both availability and quality of information provided. In addition, California County websites regularly display outdated information, and are typically designed with the information not the tourist in mind.

The study results also established that many California Counties could easily double or triple visitors to their county with just the vary most basic principles of modern branding strategies applied to the most visited regions or cities, or to the county as a whole. It's just not enough anymore to put the information there it has to be presented in a way that competes with other vacation destinations.

Got Milk? Got Mendocino? Just do it? or Just Do Shasta County?

Memorable imagery and slogans, an updated county seal, and the seamless integration between these and the World Wide Web through a modern and attractive website are critical components for a successful county budget as we enter this golden age of technology. ID International says that given appropriate modern media, county resources and agencies have never been so easy to access, information has never been easier to distribute, and California Counties could easily maximize these investment opportunities through modern branding.

You can visit ID International at www.identity-international.com, and if you're ever in doubt that California isn't one of the most beautiful places on earth, visit sometime soon. If you live there, your local counties have so much to offer, just open your door and step outside.