The Secret movie featured on Larry King, Ellen Degeneres and now Oprah
Vividas powered online film release sets off wave of national media coverage
[ClickPress, Thu Feb 08 2007] The Secret, an independent film launched exclusively over the internet last March with the help of Vividas online streaming technology, continues to spread its message on the “laws of attraction” throughout the globe, inspiring dedicated segments on top US talk shows Larry King, Ellen Degeneres and now today, Oprah Winfrey.
On today’s show, Oprah will interview Rhonda Byrne, the creator and executive producer of movie and Robert Rainone, CEO of The Secret, LLC, about the development of and teachings within The Secret, as well as the tremendous global following and franchise that has evolved since the online launch of the film.
Paul Harrington, of the lead producers behind The Secret said, “The Secret reveals an age old mystery known to many of the greatest achievers in history, yet kept from the public at large. Our aim is to reveal this to millions across the planet. We are thrilled with the opportunity to reach out to the world through our alliance with Vividas. We are taking film and television distribution to the leading edge of technology.”
The Secret was introduced exclusively over the internet through a series of emails that offered clues to the film, along with Vividas powered trailers that previewed the content and demonstrated the full screen, high quality video experience that viewers could expect when the feature length production was completed and streamed to computers around the world.
On the day of the launch, those who logged onto the website http://thesecret.tv were able to immediately watch the 90 minute film in full screen and extremely high quality video, without the need to download, for $4.95. This included DVD like controls that enabled viewers to rewind, forward or pause the film if they wished to resume viewing at a later time. The Vividas Digital Rights Management System also ensured that the content was protected from piracy, so those who wished to see the movie again either purchased another viewing or ordered a DVD through the mail for $19.95, less a $4.95 credit for the prior view.
On partnering with Vividas technology to launch The Secret, Bob Rainone said, Vividas technology enables the independent film maker to deliver work to viewers around the world without the complications and expense of dealing with traditional media distribution channels. It is a great way to launch a film and we plan to embrace it again with our future releases.”
Iain Molland, GM of Vividas, The Americas, said, “The response to The Secret launch and Vividas has been overwhelming, particularly among those in the film and entertainment industry who recognize that this technology offers a proven means for distributing and monetizing short or long form content over the internet.”
About Vividas
Vividas Group plc is a developer and provider of video technologies that enable full screen, high quality video via the internet, networks or on CD without requiring previously installed software. Vividas proprietary technology overcomes the disadvantages of competing solutions that typically offer only partial screen, or poor quality full screen, viewing and generally require the user either to have or to install specialist player software. For more information visit www.vividas.com.
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