Customer Loyalty Advocate, Jill Griffin, Latest Contributor to The Perfect Customer Experience Blog

New Blog Dedicated to Changing Today’s Customer Experience

[ClickPress, Mon Feb 12 2007] Jill Griffin (www.loyaltysolutions.com), author, speaker and business consultant, has been preaching and teaching the gospel of customer loyalty in corporate America for almost three decades. Now she’ll be teaching at a whole new outlet as a contributor to The Perfect Customer Experience blog (www.PerfectCEM.com). The Perfect Customer Experience is for business managers who want to stay on top of developments in customer experience management.

The Perfect Customer Experience blog is comprised of insights and commentary from experts in the field of customer experience and contextual marketing. Its editor, Dale Wolf, a 30-year marketing veteran, defines the "perfect customer experience" as one that results in customers becoming advocates for the company to create referral, retention and profitable growth.

“Our ideas are free to visitors in the hope that this knowledge will assist managers who want to lead a transformation from traditional marketing to new-age marketing. Our editorial team is expanding quickly so readers will have access to multiple points of view on how to achieve a perfect customer experience,” said Wolf.

Griffin’s string of best-selling, award-winning books on customer loyalty began publication in the mid nineties, with the release of the internationally published, business best-seller, “Customer Loyalty: How to Earn It, How to Keep It”. The second edition of “Customer Loyalty,” revised for the digital age, is on Harvard Business School’s “Working Knowledge” list of recommended books.

Griffin is the co-author of “Customer Winback: How to Recapture Lost Customers and Keep Them Loyal,” which won Soundview Executive Book Summaries’ “30 Best Business Books” award. Her books have been translated into Chinese, Japanese, Indonesian, Portuguese and Spanish.

Other contributing columnists include book authors Shaun Smith of ShaunSmith+Co (www.shaunsmithco.com), John I. Todor of The Whetstone Edge (www.TheWhetstoneEdge.com) and Jeanne Bliss (www.customerbliss.com) author of “Chief Customer Officer: Getting Past Lip Service to Passionate Action”.

Cincom Systems (www.cincom.com) is a corporate sponsor of The Perfect Customer Experience blog.

About Jill Griffin

Jill Griffin is founder and president of The Griffin Group (www.loyaltysolutions.com). She is also an author, speaker, board director and customer-loyalty advocate. Dell, Microsoft, Ford Motor Company, Subaru, Days Inn, Marriott Hotels, Hewlett-Packard, IBM, AMD, Wells Fargo, Western Union, Sprint, Toyota and other similar organizations have sought her solutions and welcomed her deep inside their conference rooms, call centers and customer sites. Griffin is the author of “Customer Loyalty: How to Earn It, How to Keep It” and co-author of “Customer Winback: How to Recapture Lost Customers and Keep Them Loyal”.


About Cincom Systems

Cincom delivers and supports innovative software and services to simplify complex business processes. For nearly 40 years, Cincom has empowered thousands of clients worldwide to transform their businesses and outperform the competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.

Cincom serves clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron, Siemens, Rockwell Automation and Trane. For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail to info@cincom.com or visit the company's website at www.cincom.com.

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Media Contact:
Donna Hedge Burns
Public Relations Specialist
Cincom Systems, Inc.
513.612.2305
dburns@cincom.com


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