Econofrost night covers support Bashas' shrink control program in refrigerated food display cabinets

Within weeks, reflective night curtain installations are showing their impact on improving energy efficiency and temperature control in refrigerated food display cabinets in 109 Arizona stores.

[ClickPress, Wed Feb 14 2007] Econofrost energy efficient night curtains have now been installed in fresh food departments in fresh food departments in the Bashas' family's 155 stores supermarket chain as an aid to improving merchandising methods and controlling inventory shrinkage. In recent months, Bashas' has been implementing a comprehensive efficiency improvement program throughout their stores. Front Line Inc, a local distributor for Econofrost, expects to complete their installation of the unique reflective night curtains in Bashas' perishables sections by spring of 2007.
Econofrost representative Jamie Orr reports success: Bashas' stores are showing a rapid return on their investment after installing Econofrost night curtains. “In a matter of weeks, losses from trim and discard of all perishables covered at night have been reduced by over 75%, a saving amounting to more than the full cost of the Econofrost installation.” Utility company rebates for energy efficient technologies have further improved their payback period.
Bashas' brand stores and their subsidary chains, Bashas' Dine, AJ's Fine Foods, and Food City, highlights displays of perishables throughout their stores and feature outstanding deli and food service sections, plus top quality floral, produce, meat and seafood sections. Bashas' four marketing formats all reflect the values of the long established family business, well known as a community minded and progressive company. Bashas' chains are both traditional grocery stores and suppliers to consumers of gourmet and fine foods and wines, specialty Native American foods, and have a long history of serving Phoenix's Hispanic and other neighborhood communities.
Econofrost is pleased to serve Bashas' committment to delivering top quality fresh food products that successfully meet the needs of a diverse consumer community in the extremely competitive Arizona marketplace.
Econofrost night curtains increase energy savings, extend product shelf life, and reduce supermarket losses and are an effective investment that pays for itself within weeks. Econofrost blinds reflect heat, trap cold air, and stabilize temperature in food display coolers while a store is closed and results in cooler product temperatures during the following day.
Econofrost night curtains can be easily installed in existing supermarket merchandisers, and are available on new equipment from most refrigerated display equipment manufacturers, including Tyler/Carrier, Hill Phoenix, Hussmann, Master-Bilt, Barker, Southern Stores Fixtures and many others. Econofrost has been serving the supermarket industry since 1975 and has made over 250,000 night cover installations in nearly 30 countries. Market Group Ventures, Inc., the parent corporation for Econofrost, is a world leader in providing retail technology solutions for merchandisers.
For more information visit our website at www.econofrost.com .

For more details contact:
Lyn Rose
MGV Inc, PO Box 40
Shawnigan Lake, BC V0R 2W0 Canada
1-800-519-1222 Tel 250-743-1222 Fax 250-743-1221

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