GoPets Go: txtNation alternative billing at heart of virtual community

GoPets have teamed up with txtNation, the leading supplier of advanced billing solutions, to deliver premium content to their millions of users.

[ClickPress, Thu Feb 15 2007] GoPets, the Seoul-based virtual community, has over half a million end-users. With a truly global community, based on interactive pets, a truly global billing platform was required. GoPets have teamed up with txtNation, the leading supplier of advanced billing solutions, to deliver premium content regardless of the end-user’s location or payment preference.

The advent of the web has required innovation in the world of billing. txtNation recognised early on that mobile billing, for instance, was a significant payment method with a bright future. Since the inception of txtNation, alternative billing, from SMS to eCash, has taken hold.

The web has given business an international marketplace. txtNation has helped that marketplace to make transactions securely, quickly and accessibly, uniquely geared to the end-user’s local circumstances. It is no longer good business practice to offer billing only tuned into credit card and one language and currency.

Surveys have shown time and time again that credit card transactions account for less than half of all the transactions made online. Users want choice. Whether it’s through SMS, MMS, phone, cheque, bank transfer or virtual cash, “alternative billing” has always been a remarkable characteristic of txtNation’s billing strategy.

GoPets has enjoyed massive success on a global scale. They wanted an independent billing platform to charge for virtual accessories within the online community of pet lovers. It was essential that the platform offered a full range of options, taking account of local language and payment preferences.

With alternative billing built as standard into txtNation’s payment solutions, GoPets are now able to serve their formidable userbase with award-winning payment options that enhance the global community feel that GoPets has set out to create.


Notes
Headquartered in Plymouth, UK, txtNation, Ltd. is a leading provider of mobile messaging, billing and content solutions to over 5000 clients in the UK and internationally. All press enquiries should be directed to a.cross@txtnation.com or sales enquiries to sales@txtnation.com

Further details about GoPets can currently be found at http://www.gopetslive.com/

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