Peter Richardson takes over as General Manager, Emirates Driving Institute (EDI), Dubai

Peter Richardson takes over as General Manager – Technical and Operations at Emirates Driving Institute (EDI). Richardson has had a long and distinguished career in the area of Road Safety spanning 35 years. He has served as Head of Training for the renowned Institute of Advanced Motoring (IAM) in the UK.

[ClickPress, Mon Feb 19 2007] Emirates Driving Institute has announced the appointment of Peter Richardson in the position of General Manager – Technical and Operations.

Mr. Richardson has had a distinguished career with 35 years in the Road Safety Industry. He joins EDI after having served as former Head of Training for the Institute of Advanced Motorists in the United Kingdom.

“We warmly welcome Mr. Richardson to Emirates Driving Institute. With a wealth of experience behind him, his expertise and leadership skills will be an advantage to the functioning of our organisation. In addition, his knowledge will play an important role in adding to the well-experienced team we have in the institute,” said Amer Ahmed Belhasa, Managing Director of EDI.

Whilst Mr. Richardson’s responsibilities at EDI include overseeing all EDI’s Operations & Technical activities, because of his years in the IAM he has specialist knowledge in the training of fleet drivers: contracting companies, distribution companies, academic institutes, oil & gas companies etc.

The emphasis of Mr. Richardson’s specialty has been, and remains, the teaching of safe driving techniques and accident avoidance / prevention, particularly in drivers who are engaged in driving for long elapsed periods of time and / or whose cargoes are precious and of high value.

“I am delighted to be part of such an important and huge organization as Emirates Driving Institute. I look forward in utilizing my experience in the best manner possible to assist in the growth of the institute. We also have plans for elevating our services through high-class service and customer care,” Peter Richardson said.

Since its inception in 1991, Emirates Driving Institute has strived to achieve excellence in the field of driver training and road safety. The consistent approach to providing quality and client satisfaction has been rewarded by EDI becoming the first Driving Institute in the world to achieve ISO 9001 for design, development and delivery of quality driver training programs.

In addition to the ISO 9001 award, EDI have also been awarded the accolade of an accredited training provider and training centre by The Institute of the Motor Industry UK and the German International Association of Driver Education. For the year 2002 EDI bagged the Dubai Quality Award in the Professional Services Sector. EDI’s vision for the future is to be recognised as the preferred training provider to the people and industries of the Gulf region

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