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Food & Beverage: Candy Dynamics and Toxic Waste Hazardously Sour Candy Announce Toxic Waste Earth Day 2007 Toxic Take
 


Candy Dynamics and Toxic Waste Hazardously Sour Candy Announce Toxic Waste Earth Day 2007 Toxic Take


Toxic Waste Candy Provides Useful International Earth Day Tips for Editors to Share with Readers and Invites Daily Newspapers to Join the More than 50 Radio Stations across the Country that Have Partnered with Candy Dynamics to Celebrate March 20th International Earth Day by Paying Tribute to the Environment with On-Air Giveaway of Toxic Waste® Hazardously Sour Candy® And Online Sweepstakes Offering $500 US Savings Bond Grand Prize


[ClickPress, Mon Mar 12 2007] Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that in celebration of International Earth Day 2007, March 20th, the company is hosting its inaugural Toxic Takedown Challenge™. Held in cooperation with more than 50 radio stations across the country, the Toxic Waste® Hazardously Sour Candy® Toxic Takedown Challenge™ promotes environmental awareness for kids of all ages (6 years old and up) and encourages them to pay tribute to the environment by actively participating in International Earth Day festivities. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.

Beginning today through April 30th, the public is invited to visit www.toxicwasteonline.com to enter a drawing for a chance to win Toxic Waste candy and a $500 United States EE Series Savings Bond. Entering is easy and fun! Participants are asked to fill out an entry form and submit a tip or creative idea about what people can do to help the planet and the environment. One lucky grand prize winner will be awarded a week’s supply of Toxic Waste candy and the Savings Bond, plus 25 runner ups will win Toxic Waste Candy. Winning entries will be posted on the Toxic Waste website.

To get the ball rolling, Candy Dynamics and Toxic Waste are providing editors and producers with a list of twenty useful environmental tips to share with their audiences. The list can be found at the end of this press release.

As part of Candy Dynamics’ Toxic Waste Hazardously Sour Candy’s exciting Toxic Takedown Challenge and the company’s ongoing environmental awareness initiatives, on International Earth Day, March 20, 2007, radio listeners throughout the United States will be invited to call in to one of the more than 50 Toxic Takedown Challenge’s participating radio stations with their tip for helping the environment. Random callers will be awarded free boxes of Toxic Waste Hazardously Sour Candy for their efforts. In addition, listeners will also be directed to the Toxic Waste website where they can enter into the contest for a chance to win more candy and the $500 United States EE Series Savings Bond courtesy of Candy Dynamics and Toxic Waste Hazardously Sour Candy.

Participating radio station markets include:
• Washington D.C. • Chicago, IL • Cincinnati, OH • Atlanta, GA • Portland, OR • Odessa, TX • New Orleans, LA • Philadelphia, PA • Abilene, TX • Omaha, NB • Oklahoma City, OK • Honolulu, HI • Orlando, FL • South Bend, IN • Knoxville, TN • Norfolk, VA • Duluth, MN • Hattiesburg, MS • Savannah, GA • Topeka, KS • Salisbury, MD • Albany, NY • Scranton, PA • Great Falls, MT • Pittsburgh, PA • Harrisburg, PA • Charlotte, NC • Cedar Rapids, IA • Springfield, IL • Greenville, SC • Fresno, CA • Montgomery, AL • Albuquerque, NM • Ontario, CAN • And others with additional participation by Voice of America Radio Network and CNN Radio!

Candy Dynamics recently announced the company’s plans for a second quarter 2007 release of new Sour Blue Raspberry and Sour Cherry flavors to its popular Toxic Waste Nuclear Sludge Chew Bar line and its eagerly awaited Toxic Waste Sour Candy Spray®, an innovative liquid sour-candy-and-toy-in-one and the third confection to be released in the ever growing Toxic Waste line of popular sour candy products. These new products join Candy Dynamics’ flagship product Toxic Waste Hazardously Sour Candy, lip puckering ultra-sour hard candies that come packaged in a novelty toy toxic waste drum.

About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further build its distribution chains in the US and internationally. Line extensions are currently in development for the Toxic Waste brand and include the newest addition to the product line, Toxic Waste Nuclear Sludge Sour Apple Chew Bars. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its
packaging and through sponsorship and participation in environmental awareness programs. For more information visit www.toxicwasteonline.com.


# # #

Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290
f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com


2007 INTERNATIONAL EARTH DAY TIPS FOR HELPING THE ENVIRONMENT
Courtesy of Toxic Waste® Hazardously Sour Candy® and the Toxic Takedown challenge™
www.toxicwasteonline.com

At Home:
1.Replace incandescent light bulbs with compact fluorescent bulbs, they produce the same amount of light as normal bulbs, but use about a quarter of the electricity and last ten times as long.
2.Install low-flow showerheads and faucets that will use half the water without decreasing performance. Turning down the hot water heater to 120°F will also reduce electricity use while cutting costs by as much as 50%.
3.If you have house plants, water them with left-over drinking and cooking water whenever possible to reduce water consumption.
4.Run your dishwasher only with a full load.
5.Reduce the amount of on “standby power” you use by unplugging electronic appliances you are not currently using.
6.Reuse margarine tubs to freeze foods or pack lunches to reduce the need for foil or plastic wrap.
7.Reduce organic waste by composting food scraps, and by leaving short grass clippings on lawns to decompose.
8.Create designated holding bins for each type of recycleable product and place these in a convienint spot in you home/garage/office.
9.Paint your home a light color if you live in a warmer climate and a dark color if you live in a cold climate, it can help regulate the heating and cooling of your home.
10.Cancel subscriptions to magazines or newspapers you don't actually read, especially if you could read them at the local library. Give old issues to friends, coworkers, nursing homes, doctors’ offices or libraries.

At School:
11.At school, kids should use both sides of a sheet of paper before recycling it.
12.Ask your teachers to set up a reuse box in the classroom for used pencils, pens, folders and other items that are still usable.

On the Road:
13.Save gas by carpooling or using public transportation and you can save nearly $2,000 at the pump.
14.Make sure to drive smart. A well-tuned car with properly inflated tires uses less gasoline, cuts pollution and saves money.
15.Write to policy makers to urge them to raise fuel economy standards to 40 miles to the gallon, we can save nearly 4 million barrels of oil a day. The technology exists to make our cars go farther on a gallon of gas. Using less gasoline is the biggest single step we can take to curb global warming because the less gasoline we burn, the less CO2 we put into the air.

In General:
16.Recycle paper. Recycling a stack of newspapers only 4 feet high will save a good-sized tree.
17.When shopping, if you only buy a few products skip the shopping bag and for larger purchases, bring your own cloth bags.
18.To reduce garbage production, participate in bulk buying programs so you can purchase larger quantities of items with less packaging.
19.Recycle old clothing by donating it (in season) to homeless shelters, thrift stores, and other community organizations.
20.Buy durable (long-lasting, multiple-use) items instead of those that are disposable or cheaply made.

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Company: Candy Dynamics
Contact Name: jeff Assisi
Contact Email: JeffA@stylegroup.com
Contact Phone: 212 465 1290
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