Skin by Alison Raffaele Launches With The Shopping Channel in Canada

Skin by Alison Raffaele Partners With The Shopping Channel in Canada to Create Brand Awareness, Drive New Customer Acquisition and Increase Sales

[ClickPress, Mon Mar 19 2007] Skin by Alison Raffaele debuts Thursday, March 22 at noon, 2pm and 4 pm EST on Canada’s own The Shopping Channel.

Known for giving her celebrity clients a glowing radiance that seems to emanate from within, makeup artist Alison Raffaele is thrilled to debut her line with The Shopping Channel on March 22, 2007. Alison Raffaele created her own cosmetics line in 2000 with the aspiration of helping each and every woman become a beauty pro herself. Having an innate love affair with cosmetics, Alison has created the most indispensable makeup tools, (especially her can’t-live-without-it True Concealer), to help women discover and foster their inner artiste. Creatively, Alison is recognized for her clean and elegant style, which has enhanced the already beautiful features of such famous faces as Gwyneth Paltrow, Jennifer Aniston, Phoebe Cates, Sigourney Weaver, and Giselle Bundchen. Celebrity fans of Alison’s cosmetics include Jennifer Lopez, Kate Hudson, Alicia Keys, Jennifer Love Hewitt, Aisha Tyler, Rebecca Gayheart, Kirsten Dunst, Julia Styles, and Anna Paquin.

Alison’s collection has blossomed to include foundation, mineral powder, gel blush, tinted lip balm, lip gloss, both cream and powder eye shadow, two introductory kits (both featuring her signature product True Concealer), tinted moisturizer and a full range of travel-sized brushes. All of Alison’s products are mineral oil free and designed to nourish and protect the skin.

Using The Shopping Channel network, Skin by Alison Raffaele has the ability to reach 2.5 million households in Canada, extending its marketing reach on live television. By providing customers with high-quality, exceptional value, and convenience both on-air and on-line, The Shopping Channel will help Skin by Alison Raffaele build brand recognition, acquire new customers and generate additional revenue. Skin by Alison Raffaele selected The Shopping Channel not only for the size and quality of its network, but also for its unique sales approach that includes live-host showcasing of the company’s offerings, industry-expert product demonstration and education, and expert customer services that help companies like Alison’s meet and exceed their goals.

“I am thrilled to be making my debut on The Shopping Channel,” says Founder and Creative Director Alison Raffaele. “My brand has always been well received in Canada and I love the medium of television retail. I am grateful for the opportunity to be working with Canada’s premier TV retailer, as being able to present my products personally on The Shopping Channel instantly increases the accessibility of both my brand and my professional knowledge to millions of people.

Skin by Alison Raffaele Cosmetics are available both domestically and worldwide. In the United States and Canada, the line is primarily distributed through upscale cosmetic boutiques, online at AlisonRaffaele.com, Beauty.com, Makeup.com, and Amazon.com, and via the Soft Surroundings catalog. Internationally, the brand is available at Beauty Bar boutiques in the Philippines, online in the United Kingdom at CertifiedGorgeous.co.uk, and online in Sweden at eleven.se. Additionally, Alison debuted her products on QVC (US)in January 2006.

Skin by Alison Raffaele – The Foundation of Beauty

About The Shopping Channel
The Shopping Channel, Canada's only nationally televised shopping service and its leading electronic commerce player, is Canada’s most innovative and diversified retailer and distributor. Since the launch of The Shopping Channel’s initial television shopping channel in 1987, The Shopping Channel has become a true multi-channel retailer and distributor through its leading online presence at www.TheShoppingChannel.com launched in 1999. With 600+ dedicated employees, focused on delivering a world class Customer Experience The Shopping Channel today is recognized as Canada’s premier success story in electronic and diversified retailing. The Shopping Channel is a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.).


Rogers Communications (TSX: RCI; NYSE: RG) is a diversified Canadian communications and media company engaged in four primary lines of business. Rogers Wireless is Canada's largest wireless voice and data communications services provider and the country's only carrier operating on the world standard GSM/GPRS/EDGE technology platform; Rogers Cable is Canada's largest cable television provider offering cable television, high-speed Internet access, voice over cable telephony services and video retailing; Rogers Media is Canada's premier collection of category leading media assets with businesses in radio, television broadcasting, television shopping, publishing and sports entertainment; and Rogers Telecom is a national provider of telephony, data networking, and broadband Internet connectivity, to small, medium and large businesses across the country. For further information about the Rogers group of companies, please visit www.rogers.com.



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Media Inquiries Contact:

Au Yeong Read & Assoc.
Alicia Read
Managing Director
Tel: +1 778-898-5452 Fax: +1 604-648-9340
inquiry@ayrpr.com

The Shopping Channel Corporation
Bernadette Boyle
Marketing and Public Relations Manager
905- 362-7819
bboyle@rci.rogers.com

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