Tripp Lite enters Indian power market

Tripp Lite, one of the leading manufacturers of power protection equipment in the world about their foray in India with Rajdeep Energies Pvt Ltd.

[ClickPress, Tue Mar 20 2007] Tripp Lite, one of the leading manufacturers of power protection equipment in the world, today expanded their operations in to India by launching a slew of products for the Indian power market and partnering with Rajdeep Energies Pvt Ltd. Tripp Lite has announced that its award-winning line of power protection products that includes an ultra compact inverter and series of UPS will now be available in India through Rajdeep Energies Pvt Ltd, a leading provider of energy products in the country.

Tripp Lite is already present in the United States, Canada, Mexico, Latin America, Africa, Europe and the Middle East, and is very excited about the prospects in India. “Using Rajdeep Energies Pvt Ltd’s distribution expertise, paired with our product and training knowledge, we plan to develop Tripp Lite to its maximum potential in the Indian power supply market,” said Vipin Sharma, Tripp Lite’s Vice President of Sales, EEMEA and India.

Rajdeep Energies Pvt Ltd will carry the manufacturer’s 1000+ product offerings of UPS systems, line conditioners, surge suppressors and other power protection, power supply and connectivity solutions. This partnership will allow Rajdeep Energies Pvt Ltd to offer India’s channel partners an excellent opportunity to sell and support a host of enterprise-level, consumer and IT solutions backed by world-class post-sale service and technical support.

“Through this association, channel partners will be ready to meet and exceed customer demand. Working together, we can offer this market an unbeatable breadth of knowledge, high-quality products at competitive price points and premium customer service, technical support and sales assistance,” added Kamlesh Mehta, Country Manager, Rajdeep Energies Pvt Ltd.

Rajdeep Energies Pvt Ltd has operations in ten different regions of India: Andhra Pradesh, Karnataka, Delhi / NCR, Tamil Nadu, Gujarat, Maharashtra, Goa, West Bengal, Chhattisgarh, Jharkhand, Punjab, Haryana, Uttar Pradesh and Rajasthan. In these regions, they plan to establish Tripp Lite channel partners along three main verticals:



• VERTER Channel Partners – Partners who sell inverters, line conditioners and surge suppressors

• IT Channel Partners– Partners who sell line interactive UPS systems, On-line UPS systems up to 6kVA, KVM switches, and Noteables™ notebook accessories.

• Critical Applications Channel Partners– Partners who sell UPS systems between 10 and 200kVA.



About Tripp Lite

Outstanding product reliability and exceptional service have been Tripp Lite trademarks for more than 85 years. Tripp Lite’s innovations include the world’s first UPS system designed specifically for personal computers, and the world’s most trusted premium surge suppressor—the Isobar®—with more than 15 million in use. Tripp Lite maintains the highest level of ready-to-ship inventory in the industry with more than 1,000 different products, including UPS systems, surge suppressors, inverters, KVM switches, cables and connectivity products, power strips and PDUs, notebook accessories, rack systems, network management accessories and more. Headquartered in Chicago, Illinois, Tripp Lite maintains a global presence with fully staffed offices worldwide. Additional information, including a list of Tripp Lite’s sales offices and authorized reseller partners, can be found by visiting Tripp Lite’s website: www.tripplite.com



For more information contact:

Amber Sironzkar

Adfactors PR

Mumbai

Ph: 022-22871361