Boost Mobile Deploys JumpTap’s Comprehensive Mobile Search and Advertising Services

Boost usage results show that younger subscribers conduct mobile searches two times more than the average mobile subscriber

[ClickPress, Tue Mar 27 2007] JumpTap, the leading provider of mobile search and advertising services, today announced that Boost Mobile, a subsidiary of Sprint Nextel Corporation (NYSE: S), has deployed JumpTap’s powerful mobile search services. Boost Mobile is a lifestyle-based youth brand presently focused on offering premium communications products and services.

Boost is among the fastest growing wireless services in the U.S. and now has more than four and a half million customers - the majority of which are under the age of 25. Customer usage results collected from Boost Mobile since December 2006 demonstrate that Boost’s younger subscriber base conducts 188% more mobile searches than the average mobile subscriber.

“The higher number of mobile searches conducted by our customers is a testament to today’s youth being more technologically advanced and willing to drive the adoption of newer mobile services,” said Boost Mobile Director of Value Added Service Craig Thole. “Additionally, more than 15 percent of our customers searched during the month, compared to average penetrations in the U.S. of five percent.”

“We are excited to help Boost Mobile subscribers push the limits on the information and content they can access from their mobile phones,” said Dan Olschwang, JumpTap’s president & CEO. “Through the use of JumpTap’s full featured mobile search and advertising system – Boost Mobile also now has a greater opportunity to monetize the mobile searches conducted by its young subscribers with a combination of performance-based and impression-based advertising options.”

Since its founding in 2004, JumpTap has rapidly established itself as a leader in the burgeoning mobile search and advertising market. JumpTap’s suite of products and services offer advertisers multiple ways to reach their customers and provides mobile operators with one of the industry’s most complete mobile search and advertising ecosystems.

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com

About JumpTap, Inc.
JumpTap, Inc. provides a mobile search and advertising solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap’s solution helps mobile operators build search and browsing traffic, attract advertisers to their network and maximize ROI via profiles and behavioral targeting. JumpTap combines structured and unstructured content to drive better coverage and improve the user experience. JumpTap provides mobile operators, advertisers and subscribers with the industry’s most complete, easy-to-use and rewarding mobile search and advertising environment. For more information on JumpTap, please visit: http://www.jumptap.com.

Editors Note: JumpTap will be exhibiting at booth #1337 at the 2007 CTIA Wireless conference in Orlando, Florida (March 27-29, 2007). Media and industry analysts interested in scheduling a briefing at this show with a JumpTap executive should contact Peter Gorman or Amy Krigman of Topaz Partners at 781-404-2430, or by email at jumptap@topazpartners.com.

Media contacts:
Topaz Partners (JumpTap U.S.A)
Peter Gorman or Amy Krigman
Phone: +1 781 404-2400, Mobile: +1 617 669-4329
JumpTap@TopazPartners.com

Nelson Bostock Communications (JumpTap Europe)
Lisa Allen / Richard George
Phone: +011 44 (0)20 7229 4400
lisa.allen@nelsonbostock.com / richard.george@nelsonbostock.com

Bookmark this release: Del.icio.us - Digg - Furl - Blinklist - Reddit