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Telecommunications: Oxy Systems Unveils Next Generation of phling!®
 


Oxy Systems Unveils Next Generation of phling!®


Popular mobile music and social networking service is enhanced with mobile music promotion program, Internet radio and improved user interface


[ClickPress, Tue Mar 27 2007] Oxy Systems, Inc., a leading developer of mobile music and social networking services, today unveiled the latest version of phling!® (www.phling.com), an increasingly popular mobile music and social networking service for teen and young adult mobile phone subscribers.

The newest version of the service includes the phling! Mobile Music Promotion Program™, a free and secure music promotions program that provides independent labels and musicians an avenue for making their music available to the teenage and young adult subscribers currently part of the phling! network. The phling! Mobile Music Promotion Program lets musicians gain important feedback from subscribers through text messages on the musicians’ personal bulletin boards, as well as detailed behavioral statistics from Oxy Systems on what tracks are being listened to most, the rate at which subscribers are listening to songs and what they are saying to their friends about the music. This new program also allows independent record labels the ability to showcase new artists and music. Lastly, the phling! Mobile Music Promotion Program opens up subscribers’ exposure to a world of new musicians to discover and communicate with.

Independent musicians and record labels can get their music posted to the phling! network through a partnership request form located on the phling! web site.

Through a new partnership agreement between Oxy Systems and United DJ’s Radio (www.uniteddjsradio.com), this new release of phling! will include Internet radio capabilities, providing subscribers with endless hours of house and club music from a wide variety of artists. Oxy Systems has also improved the phling! user interface, further enhancing the subscriber’s overall mobile music and social networking experience.

“The phling! Mobile Music Promotion Program truly expands the entire music discovery experience – for labels, musicians and our subscribers,” commented Mike Krasner, Oxy Systems’ chief executive officer. “No other mobile music service is enabling the level of interaction that phling! provides between independent musicians, music labels and the age groups known to download the highest amounts of music and ringtones. In addition, we expect the new Internet radio capabilities and simplified user interface will not only improve the experience for our users, but also further increase the attractiveness of phling! as a revenue-generating tool for mobile operators.”

Editors Note: Media and industry analysts interested in scheduling a briefing with Oxy Systems’ executives at the 2007 CTIA Wireless conference (March 27-29, 2007) in Orlando, Fla., are requested to contact Peter Gorman at +1 617.669.4329 (pgorman@TopazPartners.com), or Graeme Smith of Oxy Systems at +1 781.405.4685.

About Oxy Systems and phling!®
Oxy Systems’ phling! is a mobile music social networking data service that taps into the youth, teen, and young adults’ need to remain connected to all of their media and friends when mobile. Users connect wirelessly to their home PC where they can view, play, and rate music tracks and podcasts from their own media collection. They connect with others in the phling! community by browsing their profiles, music libraries, and music ratings. For further information about the service, please visit http://www.phling.com.

Oxy Systems is a privately held software company and the leader in developing services that bring together mobile music and social networking to create an enhanced mobile experience for today’s wireless service subscriber. Founded in 2003, Oxy Systems has its headquarters in Cambridge, Massachusetts, and a European office in Switzerland. For further information, please visit Oxy Systems at http://www.oxysys.com.

phling! is a registered trademark of Oxy Systems Inc.

# # #

Media Contacts:
Topaz Partners (for Oxy Systems)
Peter J. Gorman
Phone: +1 781 404-2430
Mobile: +1 617 669-4329
pgorman@topazpartners.com

Oxy Systems, Inc.
Graeme W. Smith
Phone: +1 617 682-1000 x604
graeme@oxysys.com

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Company: Oxy Systems, Inc.
Contact Name: Peter Gorman
Contact Email: pgorman@topazpartners.com
Contact Phone: +1 617.669.4329
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