Parkers launches new integrated advertising for car manufacturers

Integrated brochure request enables direct engagement with consumers Tribal DDB develops first campaign for Volkswagen UK

[ClickPress, Thu Mar 29 2007] Parkers, the UK's No.1 consumer Car Price Valuation guide, is launching an integrated advertising opportunity on its site, www.Parkers.co.uk. Visitors to the site can research cars that they are interested in and click on a link to order a brochure. They can enter their details once and the system makes recommendations for other similar new car models which they may not have considered. The visitor can tick boxes on one simple form to receive brochures from a range of manufacturers.

Paul Hood, Commercial Director www.parkers.co.uk added, ‘Consumers are faced with a huge choice when buying a car, and are conducting an increased amount of pre-purchase research. This means that opportunities for manufacturers to engage with them on a one to one basis are declining. Our integrated brochure request service provides car companies a way to cut through to reach a pre-qualified consumer and initiate a relationship, whilst offering our visitors a useful service with a form they only have to complete once.’

Volkswagen is the first manufacturer to use the service making brochures available for their current range which includes the Golf, Polo, Eos, Jetta and Touareg. The campaign has been developed by interactive agency Tribal DDB London and Parakers.co.uk working together.

Matt Redman, Media Group Head at Tribal DDB London comments, ‘Tribal DDB and Parkers have worked together to deliver a simple solution which allows Volkswagen to reach an active audience and deliver relevant branded content without extending the users journey. The initial results are very positive and we are looking at other ways of extending this activity.’

About Parker’s
Parker's, established for 35 years, is the market leading consumer brand for Car Valuations and provides a trusted and highly valued consumer service. Available in print for 35 years and online for 7 years, Parker’s unique database of car prices covers ALL UK registered used cars.
1,005,658 unique users per month (ABCe audited March 2006)
19.9m page impressions (ABCe audit March 2006)
39% of unique users are first-time visitors to the site each month* (within the last 3 years)
* Forrester’s - May 2006
Contact:
Paul Hood
Digital Director - Emap Automotive
e: paul.hood@emap.com
t: 01733 468873

About Volkswagen
Contact Volkswagen Press Office on 01908 601187
www.volkswagenpressoffice.co.uk

About Tribal DDB London
Tribal DDB London is part of the Tribal DDB Worldwide network. A full-service, digital agency, Tribal DDB London works with its clients to create Brand Demand; a business strategy that recognises the importance and power of today’s consumer. It is the only digital agency in 2006 to win at the IPA Effectiveness Awards, a Gold at Cannes, as well as coming runner up in Titanium, the ad festival’s biggest prize.

Clients include:
• Consumer electronics: Philips, Garmin
• Publishers: The Guardian
• Automotive: Volkswagen
• FMCG: Marmite
• Beauty: Johnson & Johnson
• Pharma: GSK
• Food and drink: Diageo
• Industry: Sustainable Forestry Management
• Retail: Harvey Nichols
Tribal DDB Worldwide is a full-service interactive agency with 35 offices spanning 21 countries throughout the Americas, Europe and Asia Pacific. Tribal DDB Worldwide consistently ranks as one of the largest and most award-winning networks in the world. www.tribalddb.co.uk
Contact:
Anna Vickerstaff
Tribal DDB
020 7258 5654

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