Context on Track Winning Another Travel Account

Context to manage media relations for ski and mountain holiday specialist, Alpine Tracks.

[ClickPress, Thu Aug 11 2005] MACCLESFIELD, CHESHIRE (10 August 2005) - Macclesfield PR and marketing firm, Context, has been selected to manage media relations for ski and mountain holiday specialist, Alpine Tracks.

With over 13 years consultancy experience, specialising in the travel, IT and B2B sectors, Context will use its expertise to focus on increasing brand awareness of the adventure holiday company, whose headquarters are in Anglesey, North Wales.

Alpine Tracks offers winter ski and snowboarding breaks to the French and Austrian Alps, Italy, Norway and the USA. Its summer programme includes mountain biking, paragliding, horse riding and mountain climbing.

Initially Context will organise and manage a press trip for the UK media to Alpine Tracks’ own Chalet in the French Alps. This will be supported by a programme of targeted editorial and promotional activity launching in September 2005.



Editors Notes:
Context: Context Public Relations Ltd was formed in 1991 by Frank Smith as The Edge Partnership. In 2002 the company re-branded and relocated to purpose built offices in Macclesfield. Context operates across a number of market sectors with specialist expertise in information technology, travel/leisure and B2B.

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