ICC CRICKET WORLD CUP PERFORMING WELL FOR SPONSORS

Research from Sports Marketing Surveys after the group stage of the ICC Cricket World Cup, indicates that the Global partners are scoring highly for their exposure – almost 9 minutes for every hour of coverage.

[ClickPress, Tue Apr 03 2007] Research from Sports Marketing Surveys after the group stage of the ICC Cricket World Cup, indicates that the Global partners are scoring highly for their exposure – almost 9 minutes for every hour of coverage. This exposure is being converted to good awareness levels for LG and Pepsi in both the UK and Australia. Hero Honda also performs well but Hutch is expected to receive higher recall in India.

The story is good too for the official sponsors who are receiving significant hourly exposure returns and awareness is expected to grow as the tournament progresses.

Results are from the ICC Cricket World Cup Evaluation and Research Study being undertaken by Sports Marketing Surveys on a global basis. The study uses Magellan, Sports Marketing Surveys automated image recognition system, which is measuring exposure impact and quality combined with Sponsatrak, Sports Marketing Surveys awareness tracking service.

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