Au Yeong Read & Assoc. Launches Home Site

Au Yeong Read & Assoc. Launches On-Line, Specializing In Growing Organic, Environmentally-Conscious Beauty Brands and Boutiques

[ClickPress, Fri Apr 06 2007] Vancouver based boutique PR and Sales firm, Au Yeong Read & Assoc. launches its home site, www.ayrpr.com. Au Yeong Read & Assoc. is Canada's first PR and Sales firm dedicated to organic, environmentally conscious beauty and fashion. Headed by industry professionals Sara Au Yeong and Alicia Read, Au Yeong Read & Assoc. offers a dynamic approach to building brand awareness. By streamlining public and media relations, sales, and marketing efforts, clients of Au Yeong Read & Assoc. receive detailed, highly customized service packages that result in success. Specialized services include public and media relations, exclusive sales representation, Branding and Marketing Consultation, product launches, and Health Canada standardization.

Au Yeong Read & Assoc. currently specializes in growing exclusive, high-end boutiques and beauty brands, and represents:

Fresh Scents by Terri www.freshscents.com
Hamadi Beauty www.hamadibeauty.com
JUARA Skincare www.juaraskincare.com
Skin by Alison Raffaele www.alisonraffaele.com
VedaPURE www.vedapure.com

Sand Lifestyle
Smashing Cosmetica www.smashingcosmetica.com
Upurea www.upurea.com

ABOUT US

Sara Au Yeong - Managing Director

Sara has been working professionally as artist, stylist, buyer and editor in the beauty and fashion industry for over 13 years.

As buyer for US based makeup.com, Sara helped take the company public while single-handedly managing over 500 international brands. As an International makeup artist, she has worked with Clarins, Lancôme, Elizabeth Arden, Urban Decay and Hard Candy; Sara currently acts as the Canadian National Makeup artist for Lola Cosmetics. In September 2006, Sara was invited to train all 52 Miss America contestants in make-up application by the makers of the inaugural ‘Becoming Miss America’ documentary.

Passionate about educating, Sara was previously an instructor at the world renowned modeling agency John Casablancas, and maintains an active involvement in the mentoring program at Vancouver’s Blanche Macdonald Fashion Institute.

With a Bachelor in Business Administration specializing in Entrepreneurial Leadership and Education in Merchandising, Fashion and Jewelry Design, Sara is a natural in the cosmetics and fashion industry.

Alicia Read - Managing Director

Alicia's ability to promote and create awareness comes from a multi-disciplined foundation, including over 12 years in hospitality, sales and customer service management, and business development.

A self-professed “luxury-eco nut”, Alicia’s experience in the hospitality industry culminated with general management within a top worldwide hotel chain. Passionate about education and delivering superior service, she then expanded into the world of corporate client relations, working privately with companies to direct their launch events. Alicia successfully managed and executed many events for such companies as L’Oreal Canada, Lancôme, Aston Martin, The Metropolitan Hotel, sugarandsugar, Bisou Bridal, and Goldstar Productions.

Developing launch strategies with higher-end brands excited her, but her overwhelming desire to become involved with more eco-friendly and chemical-free establishments led her to begin her own company, INTEGRAL SENSE BRANDS. As previous director of INTEGRAL SENSE BRANDS, Alicia’s personal contacts now range from buyers to editors both nationally, internationally, and locally.

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Au Yeong Read & Assoc. contact

Sara Au YeongManaging Director
T: 604.764.7944
F: 604.648.9340
E: sara@ayrpr.com

Alicia Read Managing Director
T: 778.898.5452
F: 604.648.9340
E: alicia@ayrpr.com

For all sales inquiries please e-mail: inquiry@ayrpr.com

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