3M Signs Paradigm Audio Visual as Reseller

3M, today announced the appointment of rear projection specialists Paradigm Audio Visual as a 3M Digital Signage reseller in UK, Ireland and mainland Europe

[ClickPress, Wed Apr 25 2007] 3M, the diversified technology company, today announced the appointment of rear projection specialists Paradigm Audio Visual as a 3M Digital Signage reseller in UK, Ireland and mainland Europe. Vikuiti Rear Projection film from 3M will be marketed and resold on a consultancy basis by Paradigm according to the specific application requirements of customers in the corporate, retail and leisure, advertising, formal travel information displays (FIDs), control rooms and CCTV, TV and medical markets.

“We envisage Vikuiti Rear Projection film playing an incremental role in the development of Paradigm’s existing rear projection product portfolio”, commented Greg Jeffreys, Business Development Director, Paradigm Audio Visual. “We have an ethos of not selling ‘one size fits all’ but work closely with customers to sell the best suited product for a given application. Owing to its sharp images and excellent performance in high ambient light, we have found the Vikuiti film from 3M to be excellent rear projection technology for in-window applications today, particularly in retail environments.”

Paradigm is currently working on a major project to install Vikuiti Rear Projection films into the BBC’s new Glasgow HQ. Audio-visual is regarded as integral to the building and content has been in continuous development since the early design phases. Vikuiti film from 3M was selected over alternative rear projection screens and will be used to deliver high impact visual communication to the large number of visitors passing through.

Under the reseller agreement, Paradigm will also recommend 3M’s software for content management and network operations, where appropriate, to customers looking to install a networked digital signage solution. According to Greg, “The unique selling point for 3M Digital Signage software is that it is a hosted-server solution, allowing customers to get a digital signage network up and running quickly and easily without the complexities of installing any server software or hardware."

Customers of Vikuiti Rear Projection film will also benefit from Paradigm’s comprehensive support services for rear projection installations, including consultancy, mirror and rig design, manufacture, installation, lab testing and troubleshooting.

“Paradigm is highly regarded in the front and rear projection industry with a global network of resellers and installers and a strong established customer base,” commented Simon Birkenhead, sales and marketing manager, 3M Digital Signage Division. “We’re seeing the demand for in-window digital displays, especially custom shaped screens and large format digital signage, really taking off and the timing of this new agreement is ideal to take advantage of these new opportunities.”

For more information please contact 3M directly by calling +44 (0) 800 731 3530, by emailing digitalsignage.uk@mmm.com or visiting http://www.3m.com/digitalsignage or www.3m.com/uk/vikuiti.
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3M and Vikuiti are registered trade marks of 3M

About Paradigm Audio Visual
Paradigm is Europe’s largest manufacturer and distributor of rear projection and high level front projection products and solutions. Operating through a network of resellers and installers, Paradigm has clients throughout the world. For further information, please call +44 (0) 1234 843388, email info@rearpro.com or visit www.rearpro.com.

About 3M
3M is a $22.9 billion diversified technology company, creating innovative products that help make the world smarter, faster, healthier and safer. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

3M has pioneered innovation since 1902 and, today, invests more than $1.5 billion a year in R&D. It has applied its expertise in RFID technology to deliver biometric passports; it is using its understanding of the healthcare industry to provide hospitals with infection prevention solutions; and its digital signage offerings are set to revolutionise the way businesses communicate with their customers, their employees and the general public.

3M employs 75,000 people worldwide to deliver more than 55,000 products to customers in some 200 countries. Its diverse technologies touch nearly every aspect of modern life, serving markets such as consumer and office, display and graphics, electronics and communications, safety, security and protection services, healthcare, industrial and transportation.

The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3650 people across 15 locations, including ten manufacturing sites. Products manufactured in the UK include coated abrasives, respirators, adhesive tapes, industrial microbiology products, drug delivery systems and secure documents.

3M Centre, Cain Road, Bracknell, Berkshire, RG12 8HT
Tel: 08705 360036
www.3M.com/uk


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