GREENLIGHT AND MONARCH AIRLINES SCOOP IDM AWARD NOMINATION

Greenlight marketing, a leading UK Search Engine Marketing (SEM) agency, has been nominated for a Business Performance Award by the Institute of Direct Marketing.

[ClickPress, Wed May 09 2007] Greenlight marketing, a leading UK Search Engine Marketing (SEM) agency, has been nominated for a Business Performance Award by the Institute of Direct Marketing.

The coveted ‘Digital Acquisition’ award recognises the use of digital media and communications technologies to acquire new customers, whether used in concert with traditional channels or in isolation. The winners will be decided at the awards ceremony and Gala Dinner on Tuesday 15th May at the London Marriott Hotel.

The IDM awards are considered by industry professionals to be the most prestigious awards the Marketing industry has to offer. Greenlight’s nomination, in partnership with Monarch Airlines, marks the IDM’s recognition of search engine marketing as a major part of the modern marketing mix.

Warren Cowan, CEO of Greenlight explained: “The success of the Monarch Airlines campaign is true testament to the power of search engine optimisation (SEO) and highlights how important SEM is to modern brands. They had a very strong understanding of who they wanted to target and we were able to employ our considerable SEO experience to ensure they achieved the best possible results. We are delighted to be nominated for an award and hope to take home a trophy at next week’s ceremony”

The IDM award marks a host of recent award nominations for Greenlight who work with many of the UK’s largest companies to ensure they are implementing the most effective SEM campaigns possible across both natural and paid search campaigns. Greenlight and Monarch Airlines were also nominated for a Travolution award earlier this year.

Ian Chambers, Monarch Airlines e-commerce manager, explained: “Since their engagement, Greenlight have demonstrated themselves to be a valuable and committed addition to our efforts. Their work has been sincere and consistent and they have routinely delivered on their service commitments including an ROI over and above our expectations of what an SEO programme would produce. We are delighted that their efforts have been recognised by the Institute of Direct Marketing”

- ends –


Notes to editors:

Greenlight is a leading search engine marketing (SEM) consultancy with a proven track record of delivering innovative, targeted and accountable search engine marketing campaigns for a broad range of market leading companies and ambitious SME’s. Offering both natural search and pay per click services here in the UK and in the US, Greenlight’s thirty strong team specialises in improving client positioning and website visibility in the top search engines, as well as driving traffic to its client’s websites. Greenlight combines unrivalled technical competence with proprietary technology. Following a best practice approach, Greenlight offers quantitative and qualitative analytics to show the true business benefits of SEM and genuine return on investment. Greenlight is the first UK SEM consultancy to launch a specialist training division, Catalyst, to educate businesses in SEM tools and techniques.