Insurance broker's online game gets one million visits in14 days

Ace Driver, a viral game launched by UK car insurance broker computerquoteinsurance.com, has proved to been an astonishing success online. The game spread around the world in a matter of days, receiving more than 1,000,000 visits in less than 2 weeks.

[ClickPress, Fri May 11 2007] Two weeks ago car insurance broker Computerquoteinsurance.com launched Ace Driver (http://www.acedrivergame.com), an arcade style online viral game, to build brand awareness and promote discount insurance and breakdown cover by driving visitors to the http://www.computerquoteinsurance.com website.

Although confident of interest in the game through the "seeded" distribution by game developers TAMBA Internet and a free prize draw built into the gameplay and promoted on regional radio station Wave 105, the broker was not aware that Ace Driver was to become an overnight internet phenomenon, its popularity snowballing as it spread around the world. To date the game has received over 1 million visits and sits firmly at the top of the worldwide viral game chart http://www.viralchart.com.

The astonishing success of the thoroughly addictive game, the aim of which is to demonstrate safe and responsible driving by avoiding hazards and speed penalties, is underlined by the statistics thrown up by Memecounter (the in-built tracking mechanism).

* The game has been played in 177 countries from Albania to Zambia
* Up to 700 people are playing Ace Driver at any one time
* The most visitors on a single day was 160,000 on Saturday 5th May (111 per minute)

Jonathan Walker, Marketing Manager for the Computerquoteinsurance.com brand said of the game
"We're delighted that Ace Driver seems to be bringing so much fun to people all over the world and amazed at the speed of the viral effect. It's a simple but creative game with an old school arcade feel and a credit to our digital agency TAMBA Internet. As well as building the brand, the game and radio promotion are driving online insurance quotes and email sign-ups so it is working on every level."

Richard Lovegrove, Managing Director of Stride Limited who own the Computerquoteinsurance.com brand, commented "This is our first venture into viral marketing and we are very excited about the power of the channel to promote our brand and reach web users by word of mouth. We are looking at developing further innovative ways of driving traffic and sales online, and of keeping our site fresh and relevant."

Computerquoteinsurance.com shows that online insurance sites need not be just a dull chore to wade through. With a range of additional content such as Ace Driver, up to the minute news for drivers at http://www.computerquoteinsurance.com/content.php?nav=19, plus a motoring guide online at http://www.computerquoteinsurance.com/content.php?nav=12, Stride Limited is creating a successful online
brand with real substance.

Game URL: http://www.acedrivergame.com

For further information contact:

Jonathan Walker
Marketing Manager, Stride Limited
jonathan.walker@stride.co.uk
Tel: 023 9224 8730
Mob: 079 7035 4202
Fax: 023 9224 8759
http://www.computerquoteinsurance.com
http://www.stride.co.uk

Notes to editors:

1. Computer Quote Insurance is a trading name of
Stride Limited, selling motor, home, life & travel insurance through a network of branches in the Portsmouth area, by phone and online via the interactive quote site http://www.computerquoteinsurance.com.
2. Stride Limited is an independent insurance broker established on the South Coast since 1973. Stride offers insurance cover for a wide range of commercial property such as blocks of flats, high value housing and let properties.
3. Stride has a total Gross Written Premium (GWP) of £12 Million and employs over 50 staff.
4. For more information visit http://www.computerquoteinsurance.com and http://www.stride.co.uk


Stride Limited Head Office: 13 The Briars, Waterberry
Drive, Waterlooville Hampshire PO7 7YH
Registered in England No. 1122247. Registered Office:
101 London Road, Cowplain Hampshire PO8 8XJ.
Stride Limited is authorised and regulated by the
Financial Services Authority.

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