Crescent Ridge Dairy leads the herd, wins first-ever Massachusetts Family Business Award

"We’re positively thrilled to win this award—especially against such
esteemed family businesses as The Beal Companies (www.bealco.com) and Vita
Needle (www.vitaneedle.com) for this historic, first-ever awards ceremony,"
said Mark Parrish, CEO and the third generation of Parrishes to run Crescent
Ridge Dairy. "This award really is a testimony to my grandparents, Malby and
Mildred Parrish, who started this business 75 years ago during the
Depression and laid the foundation for a business that thrives to this day."

Today, Crescent Ridge Dairy employs 45 people and provides home delivery of
all natural, rBST hormone-free milk, award-winning ice cream and more than
150 other top quality food items to more than 100 communities in the Boston
area. In addition to their home delivery service, Crescent Ridge’s "Dairy
Bar" offers 31 flavors of ice cream and five flavors of frozen yogurt as
well as other dairy products on-site at their Sharon location at 407 Bay
Road, open year-round, Sunday to Saturday from 11 a.m. to 9 p.m. The Dairy
Bar employees 50 college and high school students during the busy summer
season.

The sponsors of the May 9 event, the Northeastern University Center for
Family Businesses and the Family Firm Institute, are non-profit, membership
organizations that provide education, networking opportunities, and other
resources to family businesses to help them achieve greater levels of
success. With the first annual Massachusetts Family Business Awards, these
organizations have created a vehicle to recognize the accomplishments of all
Massachusetts family businesses as well as spotlighting the achievements of
the 10 finalists who best met a number of criteria, including:

§ Business success

§ Positive business and family linkages

§ Multi-generational family involvement

§ Contributions to the community and industry

§ Innovative business practices or strategies

"Family-owned businesses are the backbone of the New England and American
economy with 80 percent of all American businesses, including 35 percent of
the Fortune 500, being family-owned and operated," said Ted Clark, executive
director of the Northeastern University Center for Family Business. "Family
businesses face more challenges than traditional corporate businesses and
it’s a tribute to Crescent Ridge Dairy and our other award winners and
finalists that they have been able to not only last through multiple
generations and several difficult economic periods but achieve a high level
of success."

In addition to the aforementioned finalists in the small companies category,
finalists for the for the other two categories, medium-sized and large
companies respectively, included Cymbals (www.zildzian.com), Stavis Seafoods
(www.stavis.com), and Grossman Marketing (www.grossmanmarketing.com); Bernie
and Phyl's (www.bernieandphyls.com), New England Coffee
(www.necoffeeco.com), Sonesta Hotels (www.sonesta.com), and D&P Associates.
The Massachusetts Family Business Awards took place on May 9 at the Sonesta
Hotel, 40 Edwin Land Boulevard, Cambridge, Massachusetts.

For more information about the Northeastern University Center for Family
Business, you can visit the University’s Web site at
http://www.cba.neu.edu/portal/index.cfm?page=285&nav=260. You can learn more
about the Family Firm Institute by going to www.ffi.org.

Quality, Convenience & Extreme Customer Service

Serving more than 100 communities throughout the Boston area, Crescent Ridge
Dairy provides the convenience, quality and customer care demanded in
today’s busy lifestyles.

In addition to their home delivery service, Crescent Ridge’s "Dairy Bar"
offers 31 flavors of ice cream and five flavors of frozen yogurt in addition
to other dairy products on-site at their Sharon location year-round, Sunday
to Saturday from 11 a.m. to 6 p.m. Crescent Ridge’s Dairy Bar has been voted
"Best Ice Cream Stand" by Boston Parent’s Paper and WRKO Radio’s Pat Whitley
Show. Their ice cream has been deemed worthy of "Gourmet Greatness" from
The Phantom Gourmet. Crescent Ridge Dairy is located at 355 Bay Road in
Sharon, Mass. For more information, contact 800-660-2740 or visit the
website at www.crescentridge.com.