BT launches BT Vision for BT Broadband customers

BT Broadband customers can now get digital TV box

[ClickPress, Thu May 24 2007] Broadband comparison site Broadband Genie comments on BT’s multi million campaign to promote its new digital TV service, BT Vision.

The multi-million pound campaign kicked off on Saturday evening with national TV advertising supported by a wide range of print, broadcast and online ads.

BT Vision is enabled by the innovative V-box, an HD-ready television set-top box which connects to BT Broadband where a customer has a minimum guaranteed line speed of 2mb per second, and offers thousands of hours of on-demand content and the Freeview channels, but also a personal video recorder (PVR) which can record up to 80 hours of programming.

The V-box is free to BT Total Broadband customers but is subject to an installation fee of £60 and connection fee of £30. Customers can pay-per-view for on-demand programmes or a subscription for blocks of programmes.

Broadband Genie CEO Philip Wilkinson says: “BT Vision is designed for customers who want more choice than Freeview but who don’t want to pay a compulsory subscription which is a welcome addition to the digital TV market.

“Viewers need to have BT Broadband to use a BT Vision box so it will be interesting to see if the option of getting a digital TV service from BT results in more broadband users picking the telecoms giant. The V-box is free to new BT Total Broadband customers. Existing customers need to re-contract as per the original contractual period to get the box for free. Customers not wishing to re-contract will be charged £199 for the box – so BT is obviously keen to use BT Vision to boost the number of customers tied in to a broadband contract.”

For full information on BT Total broadband visit http://www.broadbandgenie.co.uk/broadband/BT+Broadband



ENDS

Notes to editors

1. Broadband Genie allows users to compare broadband online, and is part of Genie Group.

2. Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is 'the Genie', which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

3. More information can be found at http://www.broadbandgenie.co.uk . Please direct all media enquiries to Stephanie Rogers. Interviews with Philip Wilkinson can be arranged on request.

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