Retailer increases floor space by 50% with Displaysense

Displaysense, the UK's leading shop fittings supplier, has helped one of its customers increase its retail display space by more than 50 per cent.

[ClickPress, Thu Apr 14 2011] The key to expanding the shop floor so dramatically was the space-saving and display-extending products the company provided.

Steve Whittle, marketing director at Displaysense, reveals that the firm's wide range of products, combined with the expert knowledge of its customer service team, made a big difference to the project.

"Although our core business is supplying shop fittings, our experienced customer services team have a wealth of product knowledge and can really help retailers to make the most of their shop floor space," he comments.

In this particular example, it was a fashion retailer that called on Displaysense for assistance with maximising its retail space.

The company supplied wall-mounted clothes rails to replace the old, freestanding clothes racks from the shop floor and the customer was able to move the garments to the unused space on the walls.

Making this simple change resulted in a significant improvement to the store, Mr Whittle points out.

"The customer was using some floor-standing rails that are very effective for selling clothing, but these are generally more effective in larger stores.

"A wall-mounted clothes rail has two key advantages - as well as freeing up space on the shop floor, which improves visibility of the products and the general look and feel of the store, the retailer is now able to display more clothes than was possible before," he states.

Mr Whittle adds that there are a host of options that can be tailored to meet each retailer's specific needs.

For example, a fashion shop with limited floor space but plenty of room for storage may find that mannequins are an excellent way to highlight outfits, without the need for shelving that could encroach on the store, he suggests.

But Mr Whittle acknowledges that finding the best way to utilise the space in a store can be one of the biggest challenges for retailers.

"The temptation is to fill all the available space with shelving, but this can have a negative impact on customers' shopping experience by restricting the room they have to move in and browse comfortably.

"We stock a wide range of products that are designed to increase display space while keeping the shop floor as clear as possible," he explains.

And Mr Whittle stresses that making alterations to shop displays can do far more for a business than just provide some additional space on the shop floor.

"Being able to add even one extra product range to a shop display can have a dramatic effect on sales, so we are urging retailers to get in touch and find out how our retail display solutions can benefit their business," he says.
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Displaysense has been working in the shop displays sector since 1978 when it started out in Hertfordshire. Since then, the organisation has grown substantially and now manufactures its extensive range of products in 25 countries around the world.

Orders can be shipped anywhere in the world and the company constantly seeks to update and improve its offerings. Following a philosophy of choice, value and service, Displaysense's customers can rest assured that they will receive the best products from the leading shop display and fittings retailer.

If you would like any further information about the products and services offered by Displaysense, please contact us.

Email: sales@displaysense.co.uk

Tel (UK): 0845 200 8139
Tel (Int): +44 (0)1279 460 460

Address:
Displaysense
Rye Street
Bishop's Stortford
Hertfordshire
CM23 2HG
United Kingdom